Enrollment Management Tip: Confirmation Bias

Our Marketing Manager, Jodie Gastel, got me thinking about a notion to consider: the onslaught of information on the web feeds into the ‘confirmation bias’ carried around within us all. This bias, combined with readily-available, easily joined ‘Confirmation Bias Tribes’ is deepening entrenched opinions and judgments like never before. Dealing with deeper, harsher opinions represents a serious adjustment when it comes to the Art of Persuasion.

Here’s a Tip:

Understand the biases that sit within your target market and understand what on the internet feeds or confirms those biases. Write your copy accordingly to address those biases in a proactive manner.