At Enrollment Resources, We Do Well By Doing Good
Since our beginnings in 2003, Enrollment Resources has kept an eye out for ways to better the lives of those around us. Many can make money with a business — it’s far more challenging to do so while improving community and environment along the way. That’s why we’ve risen to the challenge, certifying as a B Corporation since 2010. To that end, here are examples of how ER is committed to doing well by doing good.
How We Do It
Partner Gregg Meiklejohn graduated from Leadership Victoria, a one-year extensive program that helps to build community capacity. In the years since then, he’s served on the Leadership Alumni Committee and is active as a mentor.
Enrollment Resources has chosen to work in the Career School industry. Schools in this sector work with a diverse population of visible minorities, single parents and those facing financial challenges. We could work in any sector, but choose to advocate for those that help people get a leg up in life.
ER donates to community charities each quarter, and keeps abreast of emerging community trends through our Community Capacity Advisors. We often invite Community Service Agencies (CSA) to come to our office for a process called a Synergy Session. This involves focusing the entire office on problem-solving for the CSA. We break up into teams that draw out issues and advise on ideas, which the CSA can put to immediate use.
ER strives to use green standards in all of our office practices, including being mindful of green materials when building our offices.
We are members of the Better Business Bureau, and one of our Executive Team sits on the BBB Board.
Our staff have paid Community Days available to them. With this benefit, they can use paid days to work on a community-improving volunteer activity.
Talk is Cheap… So Prove It
So many businesses these days claim they are socially minded or environmentally friendly, yet don’t stand up to scrutiny. There is even a term for this practice: “greenwashing”. Enrollment Resources, has gone to great lengths to prove we walk our talk, and improve each year on our performance. Enrollment Resources was the first marketing company in the world to be certified as a B Corporation in the Autumn of 2010. The B Corp movement is not for the faint of heart. This not-for-profit certification body runs a rigorous certification audit of a business’s effectiveness as it relates to community leadership, environmental stewardship, worker relations and governance practices.
The B Corp movement ensures business candidates meet and maintain standards as triple bottom line organizations. Every two years ER gets a random site visit as part of our re-certification process. We are proud of our years as a B Corporation, standing alongside leaders such as Ben and Jerry’s Ice Cream and Patagonia. In fact, Enrollment Resources won three awards over six years for Best For the World for Places to Work. But what does this mean? In terms of how we treat our employees, we are in the top 10% of all B Corps. Best of the Best –that’s pretty cool! Co-founders Shane Sparks and Gregg Meiklejohn care deeply about the people who work at Enrollment Resources; we’re grateful to have the B Corp movement acknowledge us in this way.