Google’s Mission: Content vs. User Context

Content vs. User Context - The Main Takeaways Of Google Marketing Live, 2019Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.

Do You Know Your Prospect? Google Does

Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.

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[Podcast] Test Your Way Into Impressive Conversion Breakthroughs In Your Enrollment Management Process

Enrollment Management Round Table logo

Did you know that there are 200+ potential engagement points within your school’s enrollment management process?

  • Your website
  • Your phone messaging
  • Your sales letters
  • Your admission procedures…

Just to name a few.

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[Transcript] Test your way into impressive conversion breakthroughs in your enrollment management process

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #47 “How to Test your way into impressive conversion breakthroughs in your enrollment management process” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

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Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

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Reach Within Grasp

Reach Within Grasp - Enrollment Resources

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

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[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment ResourcesIt’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

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[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

Read more