Social media messes you should know about

April 26, 2018/in Management & Leadership, Marketing Communications, Marketing on the Internet, Marketing Social Media, Marketing Strategy /by Gregg Meiklejohn

Photo by Alice Achterhof on Unsplash

Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.

Next-Level AdWords Optimization at Enrollment Resources

March 13, 2018/in ER Announcements & News, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing SEO /by Christie Burns

Staff at Enrollment Resources spent a day learning about coming innovations and new best practices in AdWords management with our Google Account Manager.

Kapil Melkote, our Google Account Manager, sharing the latest and greatest from Google the Enrollment Resources staff.

As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.

Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.

Beware the Pettiness of Marketing Agencies

February 22, 2018/in ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Shane Sparks

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

Why Andrew Will Never Get Fired From His VP Marketing Position

February 1, 2018/in Admissions Strategy, Management & Leadership, Marketing Management, Marketing Strategy /by Gregg Meiklejohn

I gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this:

Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet your objectives. Which of these would it be?

Tremendous design skills
Tremendous copywriting or persuasive communication skills
The ability to split test
Building brand through excellent social media campaigns
The ability to find pools of interest, media buying

After allowing the audience to debate amongst themselves for a few minutes, I asked for ‘pitches.’ Some said Design was crucial to get people to notice ads at all; others said Copywriting was crucial to present an argument for someone to take action. I heard a compelling argument about how filling a trout pond with more trout gives you a better shot at catching fish, i.e., Media Buying. And there was some gibberish about Social Media. Read more

[Podcast] Lost Revenue Finder Live

January 26, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, ER Webinars, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Admissions Adviser /by Shane Sparks

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Podcast #43: Lost Revenue Finder Live

January 26, 2018/in /by ER Team

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue.

Please register to access podcasts.

Start 2018 With Fresh Eyes

January 2, 2018/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Shane Sparks

The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.