Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.
The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.
Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more
How to Write Compliant Copy That Converts
/in ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane SparksOriginal photo by Joanna Kosinska on Unsplash
The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.
It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.
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[Podcast] The Anatomy Of A Rockstar DOA
/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Christie BurnsThe role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more
[Transcript] The Anatomy Of A Rockstar DOA
/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership /by Christie BurnsThis is the full transcript of Podcast #45 “The Anatomy of a Rockstar DOA” hosted by Tom King and Scott Spitolnick.
Listen to it on demand here.
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The Hidden Motivations Of Your Prospective Students
/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Case Studies, Management & Leadership, Marketing Communications, Marketing Strategy, Virtual Adviser /by Shane SparksEnrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.
The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.
Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more
[Podcast] Enrollment During High Employment Conditions
/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Nurture Campaigns, Marketing on the Internet, Marketing Strategy /by Gregg MeiklejohnYour pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.
In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more
[Bite-Sized Big Ideas] A Peek Around The Corner
/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn2 minute read
Audio available
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.
If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more
Social media messes you should know about
/in Management & Leadership, Marketing Communications, Marketing on the Internet, Marketing Social Media, Marketing Strategy /by Gregg MeiklejohnPhoto by Alice Achterhof on Unsplash
Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.
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