What risk mitigation questions are you asking?

We were having a beer together lately, reflecting on our relationships with our clients. We landed on the insight that in addition to schools buying services based on benefits they also buy on risk mitigation. Let’s say a marketing company promises a school a big benefit. If promises are not kept, a nightmare could unravel before your eyes Your school is financially compromised due to some crazy-assed idea a vendor brings you that was poorly thought through and/or implemented. Many purchasing our services are senior staff. School leaders don’t need their well-developed careers partially ruined by having a vendor not come through on a promise or do something unethical.

A Solid Foundation to Work From

One thing we have going for us at Enrollment Resources is we have a very good risk mitigation program for our clients.

  • we have a large cash war chest just sitting in the bank, to mitigate financial risk
  • we’ve been in the EDU space since 2003
  • we are large enough to have redundancy in all our critical fulfillment areas. There will never be a talent gap
  • we have been certified by non-profit B LAB, as a well-run organization.
  • we are Certified by the Better Business Bureau.
  • we were the first, perhaps only EDU marketing company to be certified by Google as a Professional Partner. We were the only EDU company invited to their Round table this year.
  • everything we do is A/B tested with the best practices then documented. Our Best Practice Vault is massive
  • we have an excellent monthly satisfaction guarantee, built into our client agreements.
  • when we get started, we will work for you for free for a while. Proof is more valuable than promises.

To adopt a saying from IBM, “nobody gets fired when using Enrollment Resources”. We are stable, tested, redundant and have an excellent satisfaction guarantee.

The Tough Questions

While at your next conference, when chatting with a persuasive Marketing type, try and move past their charming ways and ask some tough questions related to risk;

  • Am I going to have a kid running my paid search campaign?
  • How many months payroll is secured with cash in the bank (3 or more is reasonable)?
  • What happens if I’m not happy at invoice time, what is the grievance process?
  • Do you have one client representing more than 20% of your Agency revenues?
  • Are those fulfilling on campaigns employees or sub contractors or sub-sub contractors…

If they can’t meet your gaze when responding to these tough questions that’s a clue. Perhaps it would be best to walk away. Then… visit ER and ask the same tough questions and see how we compare…Remember nobody gets fired when working with Enrollment Resources. Let us prove it to you

Hope to speak with you soon

Shane Sparks
Gregg Meiklejohn
Co-founders, Enrollment Resources Inc.

Podcast – Is it Time to Fire your Marketing Company? Education Marketing Strategies with ER

Is your marketing company helping or hurting you? Unfortunately, marketing companies can harm your school’s marketing efforts if they don’t have a proper understanding of the education sector. The same tricks that work in other industries may not be effective in the education field, or worse, may be detrimental to your school’s marketing efforts. At ER we have your back! Learn education marketing tactics that work and indicators that your marketing company may not have your best interests at heart.

Check out our Podcast #36 “Is it Time to Fire your Marketing Company?” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!

New! Coaching for our Growing Virtual Adviser Software

Become a Virtual Adviser Software power user with built-in support from Enrollment Resources

In business, as in life, you’re either growing or stagnating. We’ve seen it in the education sector: schools that fail to attract and enroll students find their competitors nudging them out of the way. That’s huge motivation for us to be as effective as we can in giving you the tools to grow. So starting in 2017, our Virtual Adviser Software comes with coaching on new product features. Read more

ER Volunteers are Santa’s Helpers at Christmas Banquet

Tammy had put out the word some weeks back. “Who wants to volunteer at a huge Christmas dinner for families less fortunate on December 17?”You know when you volunteer for something it seems way off in the future? It came up quickly — last Saturday was the day.  I picked up Tammy and Savannah in Sidney at 8:00. Powdery snow hit our faces in the cold, unusual for Victoria. We headed for the Songhees Wellness Centre on the Songhees and Esquimalt First Nations reserve between Victoria’s suburbs. There, Alex and Catherine joined us. The organizers told us there’d be about 50 of us volunteers and a few hundred guests. We also knew that we had volunteered from 9 to 4, seemingly a long time just to serve a lunch. But there was much more to it than that. Read more

Motivate Your Admissions Reps

Admissions Reps have a challenging work environment. They can no longer receive bonuses for success, they are being put upon to work with weak internet leads, and if they say the wrong thing, they are at risk of putting their school into deep hot water. Admissions reps feel like they are walking a tightrope these days. So how do you motivate them? Your job as an admissions leader is to help your reps walk that tightrope while still ensuring intakes are buoyant.

In this podcast, we share 9 ways you can motivate your admissions reps to stay on-task, driving for results, while staying compliant. The bonus is all nine of these tips are ones you can jump on right away. Keeping your team motivated in this nasty regulatory environment is a challenge, but it can be done.  Read more

Enrollment Resources Partners with Compliance Powerhouse NCG


Jennifer Flood, compliance expert and CEO of National Compliance Group

Jennifer Flood, J.D., CEO National Compliance Group

Enrollment Resources has chosen National Compliance Group (NCG) as its premier compliance partner for higher education marketing. Since 2003, Enrollment Resources has focused on admissions performance and digital marketing services for the education industry

“We have always considered NCG the gold standard for compliance in education and we are very fortunate to have their expertise available for our clients,” says Shane Sparks, COO of Enrollment Resources.

At the head of National Compliance Group is CEO Jennifer Flood, a nationally recognized compliance resource for private and career education providers.  Read more

College Scorecard Stats Front and Centre on Google

College ScorecardOn September 30th, Google made a big change to the information they display about your school: they’re pulling statistics from College Scorecard.

Google can now display your school’s average tuition, and acceptance rate, and student completion rate. When available, this information appears in the Knowledge Graph – Google’s shortcut for info in the search results.

In other words, before your prospective students and their families even visit your website, they know whether your school is making the grade with course completion and career placement.  Read more

Enrollment Resources, FAME Announce Partnership

Enrollment Resources, a niche marketing technology company that serves the private post-secondary market, has announced a partnership with FAME, the largest third-party servicer in the US higher education market, delivering enterprise Student Information Systems (SIS) with integrated Financial Aid Services. The collaboration will provide FAME’s SIS clients with the ability to implement a mobile-friendly lead generation tool onto their website, and create qualified, exclusive leads.

Through FAME’s SIS, administrators have a centralized and automated system that tracks the entire student life-cycle from admissions to student accounts, to financial aid packaging, placement tracking and reporting. With the addition of Enrollment Resources’ industry-leading Virtual Admissions Adviser (VAA), the student life cycle is moved forward to the point where the students are just thinking about a new career.  Read more

Voicemail Hazard: Are You Leaking Leads After Hours?

voicemail Creative Commons license 2.0 https://www.flickr.com/photos/salimfadhley/Hi its Scott Spitolnick, VP Admissions Systems Enrollment Resources here leaving you with a performance improvement tip…This tip will take about 30 seconds for you to read. It’s worth every second.

I was mystery shopping after hours, knowing that schools for the most part would be closed. I wanted to confirm my gut feeling, that schools are losing inquiries after hours. Out of 12 calls I made, only ONE went to a live person (answering service). The rest went to front-desk voicemail, or in some cases, just an info message stating I was calling outside of business hours.  Read more

Enrollment Resources Honored as Best for Workers, Creating Most Overall Positive Employee Impact

MEDIA ADVISORY: For Immediate Release

Enrollment Resources Honored as Best for Workers, C
reating Most Overall Positive Employee Impact

Evaluated by Comprehensive B Impact Assessment


September 8, 2016: Victoria, BC

Today, ENROLLMENT RESOURCES is recognized for creating the most positive overall community impact by B the Change Media, based on an independent, comprehensive assessment administered by the independent nonprofit B Lab. Enrollment Resources will be featured in the upcoming fall issue of B Magazine and on B the Change’s digital platform, bthechange.com. They are being honored at the first-annual Best for the World Celebration & Awards Ceremony at the University of California, Berkeley’s Haas Business School tonight, September 8th, 2016.

ENROLLMENT RESOURCES scored in the top 10 percent in the Best for Workers list, which includes more than 1,800 Certified B Corporations on the B Impact Assessment. The full assessment measures a company’s impact on its workers, community, customers and the environment. The 124 winning companies in the Workers category come from 14 industries and 15 countries.  Read more