The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-09-28 09:53:042020-09-29 12:00:15[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%
Higher Education Marketer Is Recognized For Ethical Business Practices
VICTORIA, British Columbia – Sept. 25, 2020
Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.
The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-07-17 12:28:462020-09-28 09:53:48[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%
Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.
But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”
He is looking pretty good now.
I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.
So, I get that people are cautious about change. I am too. But help me understand something:
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Shane Sparkshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngShane Sparks2020-07-07 11:40:472020-07-07 11:44:05Are You Choosing To Partner With Losers?
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.
Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.
Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Gregg Meiklejohnhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngGregg Meiklejohn2020-04-14 11:54:532020-05-15 08:21:26Immediate Steps To Set Up For Virtual Admissions
[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%
/in ER Announcements & News, ER Case Studies, ER Testimonials, Marketing CRO (Conversion Rate Optimization), Marketing Management, Virtual Adviser /by Tammy MilesThe Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.
Read more
Enrollment Resources Earns A+ BBB Rating
/in Admissions Strategy, ER Announcements & News, ER Industry News, ER Testimonials, Management & Leadership, Marketing Management, Marketing on the Internet, Virtual Adviser /by Christie BurnsHigher Education Marketer Is Recognized For Ethical Business Practices
VICTORIA, British Columbia – Sept. 25, 2020
Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.
Read more
[Podcast] Where Marketing Meets Admissions
/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Christie BurnsRead more
[Transcript] Where Marketing Meets Admissions
/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Christie BurnsThis is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand.
Read more
[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%
/in ER Announcements & News, ER Case Studies, ER Testimonials, Management & Leadership, Marketing Strategy /by Tammy MilesThe marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.
Read more
Are You Choosing To Partner With Losers?
/in Admissions Strategy, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Shane SparksYesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.
But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”
He is looking pretty good now.
I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.
So, I get that people are cautious about change. I am too. But help me understand something:
Read more
Immediate Steps To Set Up For Virtual Admissions
/in Admissions DOA Stuff, Admissions The Interview, ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Gregg MeiklejohnPhoto by Manny Pantoja on Unsplash
This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast ‘Organize A Quality Remote Admissions Program Quickly’. We hope this information helps.
As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.
Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.
Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more