Job Security Through a Culture of Testing

April 10, 2019/in Admissions DOA Stuff /by Michael Schulte and Gregg Meiklejohn

This article was originally published in Career Education Review on February 13, 2019.

We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

Extraordinary design skills
Tremendous copywriting or persuasive communication skills
Permission to split test ideas without fear of failure
Excellent brand-building social media campaigns
Effective media buying and the ability to find pools of interest

Reach Within Grasp

April 3, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Michael Schulte

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

February 21, 2019/in Admissions DOA Stuff, Admissions Strategy, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table with Enrollment Resources It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

The unfortunate reason why second best is actually the first loser
How to start making 1% improvements by rethinking the habits you take for granted
The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

February 21, 2019/in ER Announcements & News, ER Webinars, Podcasts and Workshops /by Christie Burns

Enrollment Management Round Table with Enrollment Resources Transcript This is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

Michael Schulte Joins Enrollment Resources Inc. as VP, Strategic Initiatives

February 6, 2019/in ER Announcements & News /by Malvika Kathpal

Michael S. Schulte has joined Enrollment Resources Inc. as VP, Strategic Initiatives.

Mr. Schulte will work with primarily Not For Profit institutions to use the Enrollment Resources suite of Conversion Rate Optimization Software within the North American market.

Enrollment Resources co-founder Gregg Meiklejohn is thrilled in making this important announcement, “Michael Schulte is a consummate professional when it comes to leading performance improvement initiatives. He has a tremendous track record at whatever he touches when it comes to the business of Higher Education. Our core values line up, and we feel very fortunate to have Mike as part of our team.”

Michael has a personal interest in supporting schools that are primarily focused on empowering their students to lead better lives. “I believe that you have to care about your clients. Through their work, our clients make the world a better place for students everywhere. I love to see these schools succeed,” he says of his approach to his work. “In addition to ER’s amazing performance improvement software, that’s really why Enrollment Resources is the perfect fit for me at this stage of my career,” he adds, “Our values are in sync.”

About Michael Schulte:

With over 10 years of experience in enrollment management, student recruitment, lead generation, admissions support solutions, and market research and strategy in highly competitive markets, Michael is equipped with the knowledge and expertise to guide schools in the right direction.

Having been a part of the rapidly transforming landscape of the education industry, Michael is adept at helping schools build a stronger brand and establish a bigger footprint through performance-based marketing strategies.

How 1% Improvements Can Translate Into Millions Of Dollars

January 17, 2019/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Strategy /by Gregg Meiklejohn

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

How to Write Compliant Copy That Converts

December 10, 2018/in ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane Sparks

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.