[Webinar] The Anatomy Of A Rock Star DOA

August 16, 2019/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership /by Christie Burns

On Thursday, August 29th, at 11 a.m. PST / 2 p.m. EST, we will take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.

[Podcast] How To Optimize Enrollment Revenue With Lean Management

August 2, 2019/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table logo

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Read more

[Transcript] How To Optimize Enrollment Revenue With Lean Management

August 2, 2019/in Admissions Strategy, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table with Enrollment Resources Transcript This is the full transcript of Podcast #48 “How To Optimize Enrollment Revenue With Lean Management” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

[Webinar] How To Optimize Enrollment Revenue With Lean Management

July 18, 2019/in ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership /by Christie Burns

Did you know that your school’s Enrollment Management process can be optimized using techniques perfected at companies such as Toyota, Sony, Apple, and GE?

… And that you can apply them at your school immediately without spending a dime?

Webinar: How To Optimize Enrollment Revenue With Lean Management Best Practices
Date: July 31st, 2019
Time: 11 a.m. PST/ 2 p.m. EST

How To Optimize Enrollment Revenue With Lean Management

July 10, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

How To Optimize Enrollment Revenue With Lean Management from Enrollment Resources You are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.

Why This Simple Sales KPI Is The Most Important

June 21, 2019/in Management & Leadership /by Gregg Meiklejohn

How A Single Simple Sales KPI Doubled Revenues

Photo by Eric Rothermel on Unsplash

I’ve spent many many hours trying to figure out how to manage the performance of our B to B sales team. Eventually, after I put my pride and pig-headed nature aside, I landed on some insights and a big sales KPI breakthrough that have helped significantly in terms of revenue at our company.

Insight #1

Google’s Mission: Content vs. User Context

June 10, 2019/in ER Announcements & News, ER Industry News, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy /by Tammy Miles

Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.

Do You Know Your Prospect? Google Does

Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.