Podcast – Is it Time to Fire your Marketing Company? Education Marketing Strategies with ER

Is your marketing company helping or hurting you? Unfortunately, marketing companies can harm your school’s marketing efforts if they don’t have a proper understanding of the education sector. The same tricks that work in other industries may not be effective in the education field, or worse, may be detrimental to your school’s marketing efforts. At ER we have your back! Learn education marketing tactics that work and indicators that your marketing company may not have your best interests at heart.

Check out our Podcast #36 “Is it Time to Fire your Marketing Company?” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!

New! Coaching for our Growing Virtual Adviser Software

Become a Virtual Adviser Software power user with built-in support from Enrollment Resources

In business, as in life, you’re either growing or stagnating. We’ve seen it in the education sector: schools that fail to attract and enroll students find their competitors nudging them out of the way. That’s huge motivation for us to be as effective as we can in giving you the tools to grow. So starting in 2017, our Virtual Adviser Software comes with coaching on new product features. Read more

ER Volunteers are Santa’s Helpers at Christmas Banquet

Tammy had put out the word some weeks back. “Who wants to volunteer at a huge Christmas dinner for families less fortunate on December 17?”You know when you volunteer for something it seems way off in the future? It came up quickly — last Saturday was the day.  I picked up Tammy and Savannah in Sidney at 8:00. Powdery snow hit our faces in the cold, unusual for Victoria. We headed for the Songhees Wellness Centre on the Songhees and Esquimalt First Nations reserve between Victoria’s suburbs. There, Alex and Catherine joined us. The organizers told us there’d be about 50 of us volunteers and a few hundred guests. We also knew that we had volunteered from 9 to 4, seemingly a long time just to serve a lunch. But there was much more to it than that. Read more

Motivate Your Admissions Reps

Admissions Reps have a challenging work environment. They can no longer receive bonuses for success, they are being put upon to work with weak internet leads, and if they say the wrong thing, they are at risk of putting their school into deep hot water. Admissions reps feel like they are walking a tightrope these days. So how do you motivate them? Your job as an admissions leader is to help your reps walk that tightrope while still ensuring intakes are buoyant.

In this podcast, we share 9 ways you can motivate your admissions reps to stay on-task, driving for results, while staying compliant. The bonus is all nine of these tips are ones you can jump on right away. Keeping your team motivated in this nasty regulatory environment is a challenge, but it can be done.

  • Hear the challenges that admissions reps face
  • Learn how to motivate admissions reps
  • Get the 9 things you can do today to make changes 
  • Find out about a proven method to stay compliant

Enrollment Resources Partners with Compliance Powerhouse NCG


Jennifer Flood, compliance expert and CEO of National Compliance Group

Jennifer Flood, J.D., CEO National Compliance Group

Enrollment Resources has chosen National Compliance Group (NCG) as its premier compliance partner for higher education marketing. Since 2003, Enrollment Resources has focused on admissions performance and digital marketing services for the education industry

“We have always considered NCG the gold standard for compliance in education and we are very fortunate to have their expertise available for our clients,” says Shane Sparks, COO of Enrollment Resources.

At the head of National Compliance Group is CEO Jennifer Flood, a nationally recognized compliance resource for private and career education providers.

“As regulations tighten, and accreditation standards change, agencies and schools both need trusted experts to guide them through this tumultuous time in career education. We are prepared to meet that challenge and look forward to working with Enrollment Resources as they continue to meet client goals, but with a focus on compliant messaging,” says Flood.

With the impending closure of national accreditor ACICS and host of legal issues, career schools in the United States have had a rough year. “It’s important for our clients to know that we are working to provide marketing on their behalf that meets a high standard of compliant performance, and this partnership proves that,” notes Sparks. “We encourage other agencies in the United States to do the same.”

Enrollment Resources is a leading innovator in internet marketing for career education. From website development, SEO services and admission performance software to training, testing and monitoring admission staff, Enrollment Resources is a leader in higher education marketing.

For more information, contact:

Catherine Novak
Marketing Manager



College Scorecard Stats Front and Centre on Google

College ScorecardOn September 30th, Google made a big change to the information they display about your school: they’re pulling statistics from College Scorecard.

Google can now display your school’s average tuition, and acceptance rate, and student completion rate. When available, this information appears in the Knowledge Graph – Google’s shortcut for info in the search results.

In other words, before your prospective students and their families even visit your website, they know whether your school is making the grade with course completion and career placement.

The change was made with little fanfare on a Friday afternoon– just a guest post on the Google Blog by the US Secretary of Education, John B King, Jr. [https://blog.google/products/search/getting-college-information-hands-those-who-need-it/] In the post, King says, “the College Scorecard has the most comprehensive data ever published about college costs, graduation rates, employment outcomes and student debt for every college…. By featuring this data front and center, Google is helping more students and families get the information they need when they need it.”

What is the College Scorecard?

The College Scorecard [https://collegescorecard.ed.gov/] is web-based software built by the US Department of Education. Basically, it displays information about post-secondary institutions in an easy-to-read format. It’s been around in its current form for a year, but people would have to go to the site to see the data and compare institutions. Now, as Mr King says, it’s front and center. This is because Google has partnered with the DoE so that information on over 7000 Title IV schools to put the College Scorecard information right in the search results.

And that’s not all: information on the College Scorecard also goes to, or will go to these important sites:

  • FAFSA (starting in 2017, College Scorecard info will automatically populate applicants’ FAFSA applications)
  • Department of Veterans’ Affairs
  • Department of Defense
  • collegeabacus.org
  • pellabacus.org

What Does This Mean For Your School?

The challenge for private post-secondary institutions is that the College Scorecard may not include information about your school. At ER, we searched our clients on Google, and many didn’t have College Scorecard data in the Knowledge Graph.

We see this as an opportunity.

It’s clear from your disclosures that most Enrollment Resources clients have a completion rate that leaves two-year community colleges and four-year colleges looking bad. You also have placement rates well above what is expected from the non-profit system. You will do your school a favor by adding this information to College Scorecard

How to report your data:

To include your data in College Scorecard, you need to add it to the Integrated Postsecondary Education Data System (IPEDS). The DoE has set up a useful web page to help you with this task (http://nces.ed.gov/ipeds/Home/ReportYourData). However, be aware that IPEDS has time windows when they accept data, and one just passed on September 15th. So you may not be able to submit your data and have it appear in the College Scorecard right away .

At Enrollment Resources, we know that proprietary schools are great! We want to help you level the playing field so that you attract as many qualified students as you can. That is why we believe that this is a great opportunity to show your strengths.

Enrollment Resources, FAME Announce Partnership

Enrollment Resources, a niche marketing technology company that serves the private post-secondary market, has announced a partnership with FAME, the largest third-party servicer in the US higher education market, delivering enterprise Student Information Systems (SIS) with integrated Financial Aid Services. The collaboration will provide FAME’s SIS clients with the ability to implement a mobile-friendly lead generation tool onto their website, and create qualified, exclusive leads.

Through FAME’s SIS, administrators have a centralized and automated system that tracks the entire student life-cycle from admissions to student accounts, to financial aid packaging, placement tracking and reporting. With the addition of Enrollment Resources’ industry-leading Virtual Admissions Adviser (VAA), the student life cycle is moved forward to the point where the students are just thinking about a new career.

“Virtual Admissions Adviser provides an amazing opportunity to reach out and create exclusive, qualified leads by engaging students with your school at the information-gathering stage,” says Enrollment Resources CEO, Gregg Meiklejohn.

VAA works by providing a friendly, non-threatening method of obtaining in-depth information about prospective students. It includes their name, email, and phone number as well as important psychographic information about the prospective student’s readiness to take career training.

While prospective students take the three-minute quiz, admissions staff can view a prospect’s complete profile to get insight into their strengths, ambitions, concerns, support systems and more before the interview. This gives admissions teams valuable understanding that allows them to better connect with each prospect one-on-one.

The platform has a responsive user interface designed to work seamlessly on all devices. So whether your user is on an iPhone, iPad, Android or a desktop, your content shows flawlessly.

All this rich information integrates seamlessly with FAME’s Student Information Systems and Financial Aid, so there’s no friction in taking a prospective student from an information interview, through enrollment and financial aid.

Enrollment Resources is the leading innovator in the proprietary Career Education Sector, dedicated to helping our clients increase student enrollment and profitability. In operation since 2003, Enrollment Resources has outpaced the competition with proven and reproducible marketing systems that represent the very best practices the industry has to offer: Virtual Admissions Adviser, iMarketing Services, Admissions Performance Institute, and Social Deep. The results are effective marketing campaigns, productive admissions staff, happier students and a stronger bottom line.



Since 1978, FAME has offered solutions to meet the diverse needs of Higher Education.  FAME is one of the few providers in the Higher Education market that delivers Student Information Systems with integrated Financial Aid, backed by full Consulting and Financial Aid Services – all from the same company.


For more information, contact:


Jodie Gastel

Marketing Manager

Enrollment Resources




Julia Brown

VP Sales and Market Development



800-327-5772 Ext. 105





Voicemail Hazard: Are You Leaking Leads After Hours?

voicemail Creative Commons license 2.0 https://www.flickr.com/photos/salimfadhley/Hi its Scott Spitolnick, VP Admissions Systems Enrollment Resources here leaving you with a performance improvement tip…This tip will take about 30 seconds for you to read. It’s worth every second.

I was mystery shopping after hours, knowing that schools for the most part would be closed. I wanted to confirm my gut feeling, that schools are losing inquiries after hours. Out of 12 calls I made, only ONE went to a live person (answering service). The rest went to front-desk voicemail, or in some cases, just an info message stating I was calling outside of business hours.

Voicemail = Dropped Calls

What we do know is two things, one familiar to us all and the other not so much. First, the call connection rate on voicemail is horrible. Second, what few of us know, when prospective students call and hear voicemail, 61% of the time they drop the call. If you think you have two voicemails, it’s more likely that five called in; you just don’t know about those missed calls. What’s the fix? You could get an answering service like the realtors use or better yet, give admissions reps a “hot phone” outside normal business hours (holidays, weekends, etc) so you don’t miss those inquiries.

Even if very few reach out on holidays, evenings and weekends, the leakage can add up. Here’s an example: only two missed leads a week equates to 100 inbound leads per year, or ten to fifteen enrollments per year lost. How do you think that will affect your bottom line?

Enrollment Resources Honored as Best for Workers, Creating Most Overall Positive Employee Impact

MEDIA ADVISORY: For Immediate Release

Enrollment Resources Honored as Best for Workers, C
reating Most Overall Positive Employee Impact

Evaluated by Comprehensive B Impact Assessment


September 8, 2016: Victoria, BC

Today, ENROLLMENT RESOURCES is recognized for creating the most positive overall community impact by B the Change Media, based on an independent, comprehensive assessment administered by the independent nonprofit B Lab. Enrollment Resources will be featured in the upcoming fall issue of B Magazine and on B the Change’s digital platform, bthechange.com. They are being honored at the first-annual Best for the World Celebration & Awards Ceremony at the University of California, Berkeley’s Haas Business School tonight, September 8th, 2016.

ENROLLMENT RESOURCES scored in the top 10 percent in the Best for Workers list, which includes more than 1,800 Certified B Corporations on the B Impact Assessment. The full assessment measures a company’s impact on its workers, community, customers and the environment. The 124 winning companies in the Workers category come from 14 industries and 15 countries.

Gregg Meiklejohn is proud of what ENROLLMENT RESOURCES has built for its workers: “It is common sense in today’s working world to create an excellent working environment for your team. A supportive environment gives space for employees to reach their potential and give nothing short of world-class offerings to both clients and their community.”

Benefits include paid community volunteer days and a focus on flexibility to allow for family care. “Family first,” says Meiklejohn, “no one should feel that they need to choose between supporting unseen family health urgencies and putting in time at work. As well, urging employees to participate in causes close to their hearts increases overall well-being, and brings a wealth of experiences which can then be applied to their work. It really is a win-win all around.”

Additional 2016 Best for Workers honorees include: King Arthur Flour; Namaste Solar; and Dansko.

“The companies we are honoring as the best for the world represent the cutting edge of a global movement using business as a force for good. We are inspired by them, and feel deeply honored to join them in this historic and ground-breaking celebration,” said Bryan Welch, CEO of B the Change Media, the multiplatform media company that publishes the quarterly B Magazine and host of the Best for the World event at the University of California, Berkeley on September 8, 2016.

The 2016 Best for the World Honorees represent nearly one-third of all B Corps, displaying a wide range of excellence throughout the community. Today there are over 1,800 Certified B Corporations across over 120 industries and 42 countries, unified by one common goal: to redefine success in business. Any company can measure and manage social and environmental performance at http://bimpactassessment.net.


Enrollment Resources Inc.

Founded in 2003 by Gregg Meiklejohn and Shane Sparks, Enrollment Resources (ER) advocates for and supports post-secondary schools throughout North America. The company mission is to help schools improve Enrollment Management practices, increasing revenue and lowering costs for ER clients. Schools are given easy-to-follow tools and processes designed to improve performance, without swelling costs. Enrollment Resources was the first Education Marketing Company globally to be certified by Google as a professional partner. Enrollment Resources was also the first Direct Response Marketing Company globally to become B Corp certified.


Gregg Meiklejohn, Enrollment Resources – (250) 391-9494 or gregg@enrollmentresources.com


B the Change Media was formed as a partnership between B Lab, the community of B Corporations, and Bryan Welch, former CEO of Ogden Publications (B Corp since 2010). B the Change Media is a multiplatform media company whose mission is to build the world’s largest engaged audience of people with a passion for using business as a force for good. B the Change Media has editorial and operating independence and covers compelling stories about business as a force for good, not just stories about B Corporations. B the Change Media has independent investors and is a subsidiary of B Lab, the nonprofit organization that administers the Impact Assessment and aggregates the B Corporation community. B the Change Media is a Pending B Corporation.

For more information, visit http://www.bthechange.com.


B Lab is a nonprofit organization that serves a global movement of people using business as a force for good.  Its vision is that one day all companies compete not only to be the best in the world, but the best for the world and society will enjoy prosperity for all for the long term.

B Lab drives this systemic change by: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to give business leaders the freedom to create value for society as well as shareholders; 3) helping businesses measure, compare and improve their social and environmental performance with the free B Impact Assessment; 4) driving capital to impact investments through use of its B Analytics and GIIRS Ratings platform.

For more information, visit www.bcorporation.net.

Constraint Theory and Process Improvement in Admissions

There is this cool process improvement book called The Goal by Eliyahu M. Goldratt, an expert in Constraint Theory. Constraint Theory is used in effectively building jets or missiles or mainframe computers. Why is an EDU guy writing an article about manufacturing efficiencies? It’s because there are analogies everywhere and, as it happens, Constraint Theory can be used very well in improving EDU marketing and admissions performance. Go figure.

Manufacturing meets Higher EDU Enrollment Management…read on.

The Goal is a manual on Constraint Theory and Process Improvement told by way of a parable. Here is the story… This dude Alex worked for a big Candy Manufacturing Company. He was brought into the VP’s office one day and was told he had to turn around this production plant or it was doomed. He had 90 days to turn around a failing production plant or it would be shut down. As it turned out, Alex grew up in the town where the Production Plant was located. Many of his buddies from high school worked there; even, his brother in law worked there. There was huge pressure on this guy to figure this problem out or he would be left a pariah in this community where he grew up, a lump of coal for Christmas from brother in law etc…

Alex dives in scrambling around trying to make sense of the problem. To put a point on it, the poor guy is stumped and is starting to worry he can’t solve this problem…time’s running out. Alex is sweating bullets.

But, as in all great little stories, the penny drops in the most unusual way… Alex has a life outside of work and has assumed the role of Boy Scout leader for his kids’ troop. Alex takes his kids out for a big hike; his challenge to have all 15 kids make the rendezvous at a specified time and in good order or they’d miss the group rendezvous to the next location for the camp out. His problem, in this hike, the kids were stretched out all across the trail with the fast kids outpacing the slow ones, particularly this super slow kid named Herbie.

What to do…

What he landed on was crazy counter-intuitive; he actually put super slow Herbie at the front of the line, followed by the next slowest kid etc. This immediately solved the first problem of keeping them together, but the real problem was how to speed them up, how to get Herbie to go faster? He came up with his next great idea: making Herbie’s job easier. He simply lightened Herbie’s load, taking all the weight out of Herbies back pack and redistributing it among the rest of the kids. Guess what happened? Herbie, unburdened by 30 pounds, went faster and therefore the rest of the kids followed suit. They accomplished a 20% improvement in group speed. They nailed their goal!

Boy Scout Leader Alex enjoyed solving his Herbie problem. The analogy was not lost on plant manager Alex… With some intense excitement he went back to his plant early on Monday ready to get all Counter-Intuitive on his staff. The management team threw all of their resources at fixing the slowest machine in the entire plant. They fixed the one machine and amazingly, overall production immediately increased by an incredible 20%! The team then attacked fixing the second slowest machine. Like magic by tweaking only two crappy processing machines, the entire production plant became profitable. Yes, the plant was saved. Alex’s community had no idea how close they were to losing their well-paying jobs and life continued on… At his company, Alex was seen as a bit of a Hero/Guru and set about identifying ‘Herbies’ at various facilities.

How does the Story of Herbie relate to Higher Ed?

Within the Enrollment Management process there are ‘Herbies’ everywhere. Did you know when met on the phone, client facing staff will invite a prospective student to come for a school visit only 63% of the time? That is a huge waste of marketing budget and adversely affects many young people who were close to getting trained for a new career. Having receptionists sending folks to Voice Mail is another massive process leak, costing schools millions in lost enrollment revenue each and every year. At Enrollment Resources we have identified 32 places where processes leak, thus hurting enrollment revenue and depriving folks the opportunity to pursue a new career.

Let’s get on the phone and have a look at these 32 ‘enrollment leakers’ and see how you compare. If we can isolate a couple of ‘Herbies’ you can fix, you might be surprised at how quickly your overall revenue will lift… I look forward to a coffee date over the phone…

Warm Wishes,
Gregg Meiklejohn, Co-Founder
Enrollment Resources Inc.