Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.
The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.
Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more
The Hidden Motivations Of Your Prospective Students
/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Case Studies, Management & Leadership, Marketing Communications, Marketing Strategy, Virtual Adviser /by Shane SparksEnrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.
The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.
Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more
[Podcast] Enrollment During High Employment Conditions
/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Nurture Campaigns, Marketing on the Internet, Marketing Strategy /by Gregg MeiklejohnIn this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more
[Bite-Sized Big Ideas] A Peek Around The Corner
/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn2 minute read
Audio available
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.
If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more
Social media messes you should know about
/in Management & Leadership, Marketing Communications, Marketing on the Internet, Marketing Social Media, Marketing Strategy /by Gregg MeiklejohnPhoto by Alice Achterhof on Unsplash
Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.
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Next-Level AdWords Optimization at Enrollment Resources
/in ER Announcements & News, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing SEO, Marketing Strategy /by Christie BurnsKapil Melkote, our Google Account Manager, sharing the latest and greatest from Google the Enrollment Resources staff.
As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.
Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.
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Beware the Pettiness of Marketing Agencies
/in ER Announcements & News, ER Industry News, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Social Media, Marketing Strategy, Marketing Traditional Media /by Shane SparksPhoto by Kev Seto on Unsplash
One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.
What happened?
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Why Andrew Will Never Get Fired From His VP Marketing Position
/in Admissions Strategy, Management & Leadership, Marketing Management, Marketing Strategy /by Gregg MeiklejohnI gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this:
Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet your objectives. Which of these would it be?
After allowing the audience to debate amongst themselves for a few minutes, I asked for ‘pitches.’ Some said Design was crucial to get people to notice ads at all; others said Copywriting was crucial to present an argument for someone to take action. I heard a compelling argument about how filling a trout pond with more trout gives you a better shot at catching fish, i.e., Media Buying. And there was some gibberish about Social Media. Read more