Michael S. Schulte has joined Enrollment Resources Inc. as VP, Strategic Initiatives.
Mr. Schulte will work with primarily Not For Profit institutions to use the Enrollment Resources suite of Conversion Rate Optimization Software within the North American market.
Enrollment Resources co-founder Gregg Meiklejohn is thrilled in making this important announcement, “Michael Schulte is a consummate professional when it comes to leading performance improvement initiatives. He has a tremendous track record at whatever he touches when it comes to the business of Higher Education. Our core values line up, and we feel very fortunate to have Mike as part of our team.”
Michael has a personal interest in supporting schools that are primarily focused on empowering their students to lead better lives. “I believe that you have to care about your clients. Through their work, our clients make the world a better place for students everywhere. I love to see these schools succeed,” he says of his approach to his work. “In addition to ER’s amazing performance improvement software, that’s really why Enrollment Resources is the perfect fit for me at this stage of my career,” he adds, “Our values are in sync.”
About Michael Schulte:
With over 10 years of experience in enrollment management, student recruitment, lead generation, admissions support solutions, and market research and strategy in highly competitive markets, Michael is equipped with the knowledge and expertise to guide schools in the right direction.
Having been a part of the rapidly transforming landscape of the education industry, Michael is adept at helping schools build a stronger brand and establish a bigger footprint through performance-based marketing strategies.
Michael Schulte Joins Enrollment Resources Inc. as VP, Strategic Initiatives
/in ER Announcements & News /by Malvika KathpalMichael S. Schulte has joined Enrollment Resources Inc. as VP, Strategic Initiatives.
Mr. Schulte will work with primarily Not For Profit institutions to use the Enrollment Resources suite of Conversion Rate Optimization Software within the North American market.
Enrollment Resources co-founder Gregg Meiklejohn is thrilled in making this important announcement, “Michael Schulte is a consummate professional when it comes to leading performance improvement initiatives. He has a tremendous track record at whatever he touches when it comes to the business of Higher Education. Our core values line up, and we feel very fortunate to have Mike as part of our team.”
Michael has a personal interest in supporting schools that are primarily focused on empowering their students to lead better lives. “I believe that you have to care about your clients. Through their work, our clients make the world a better place for students everywhere. I love to see these schools succeed,” he says of his approach to his work. “In addition to ER’s amazing performance improvement software, that’s really why Enrollment Resources is the perfect fit for me at this stage of my career,” he adds, “Our values are in sync.”
About Michael Schulte:
With over 10 years of experience in enrollment management, student recruitment, lead generation, admissions support solutions, and market research and strategy in highly competitive markets, Michael is equipped with the knowledge and expertise to guide schools in the right direction.
Having been a part of the rapidly transforming landscape of the education industry, Michael is adept at helping schools build a stronger brand and establish a bigger footprint through performance-based marketing strategies.
How 1% Improvements Can Translate Into Millions Of Dollars
/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Strategy /by Gregg MeiklejohnOriginal Photo by Patrick Perkins on Unsplash
I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.
Read more
How to Write Compliant Copy That Converts
/in ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane SparksOriginal photo by Joanna Kosinska on Unsplash
The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.
It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.
Read more
[Podcast] The Anatomy Of A Rockstar DOA
/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Christie Burns[Transcript] The Anatomy Of A Rockstar DOA
/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership /by Christie BurnsListen to it on demand here.
Read more
The Hidden Motivations Of Your Prospective Students
/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Case Studies, Management & Leadership, Marketing Communications, Marketing Strategy, Virtual Adviser /by Shane SparksEnrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.
The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.
Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more
[Podcast] Enrollment During High Employment Conditions
/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Nurture Campaigns, Marketing on the Internet, Marketing Strategy /by Gregg MeiklejohnIn this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more