Enrollment Resources
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
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#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.
How to Check Your Website’s Foundation
/in Marketing on the Internet /by Katie HumphriesIn this piece, we’ll share a few important things to check in order to assess whether the backend of your website is up-to-date and functioning optimally. This is particularly relevant if you want to generate more organic leads and/or are considering a new website.
The backend of your website is like the foundation of a house. If “the bones” of your site are good, you can potentially improve performance through design elements and the use of best practice conversion elements, rather than a complete (and often costly) rebuild or redesign. To continue the house metaphor however, if the foundation is rotted it will likely save you in the long run to fix it before you invest in design.
How to Evaluate Your Site’s Overall Foundation
Do you have access to your website’s Google Analytics? If so, take a look at the analytics for the following things:
This can be an indicator that the website is inaccessible at times.
Google recommends a page load time of 3 seconds or (ideally) less. According to Google, 53% of mobile site visitors will abandon your page if it takes longer than 3 seconds to load.
Your website conversion rate can be measured by the number goals achieved, in this case the “goal” is any time a prospect took action to contact your school, divided by the number of unique website visitors, multiplied by 100. For example, if your website receives 2,000 unique visitors per month and generates 50 leads, your website conversion rate is 2.5%.
If you answered “yes” to any of these questions…
This can be a sign that your website hosting may potentially be out of date or otherwise providing below optimal function. If this is the case, it could potentially be time to invest in an upgrade.
If you answered “I’m not sure” to any of these questions…
If you aren’t sure the answer to any of the questions above, it’s worth a conversation with your web developer or anyone knowledgeable in Google Analytics who can walk you through it.
If you answered “no” to these questions…
That’s good news! If the basic foundations of your website are sound, that could mean you do not need to invest in a foundational upgrade. That also means you can potentially boost your website’s performance through less costly improvements such as copy, improved calls-to-action, more authentic photos and other best practices.
What About Mobile?
For a quick way to test your website’s performance on mobile, click here to check out this blog post from last week.
Want Help to Assess Your Website?
If you’re curious about the performance of your website and how it measures up against today’s best practices for lead generation and conversion, Enrollment Resources can help. Schedule a free website audit with an EDU conversion expert.
Click Here to Request Your Website Audit
Are You Missing Out on Mobile Leads?
/in ER Announcements & News /by Katie HumphriesDo you know what percentage of your monthly website traffic is mobile? If you have access to the backend analytics of your site that metric should be pretty clear. Even if you don’t have access or aren’t sure the exact percentage off the top of your head, it’s a safe bet that the majority of your website traffic these days is users on mobile devices.
On average, around 70% of traffic to career school websites is mobile. That number often trends even higher for trades schools. That means if your site is not set up to accommodate a mobile user, you could miss connecting with a ton of otherwise interested prospects.
Most modern websites are “mobile responsive,” which means the design automatically adapts to accommodate user’s on mobile devices. But just because a website is mobile responsive, doesn’t necessarily mean it is well set up to serve the needs of mobile users or that it is automatically easy for these visitors to engage with your website.
Quick 3-Question Test of Your Site’s Mobile Usability
Step one: Bring up your school’s website on your smartphone or mobile device
Step Two: Navigate around your site via your phone/device
Ask yourself the following 3 questions:
If you answered “No” to any of these questions, your site is likely not well optimized for mobile. The good news is, this represents a huge potential opportunity.
What to do: If you find your current website is not optimized for mobile, it’s time to speak to your web developer or seek outside assistance. Mobile traffic is too big an opportunity to pass up.
If you answered “yes” to all 3 questions, that’s great news! That means your site is likely well optimized for mobile traffic so you don’t need to invest in a costly upgrade in order to accommodate prospects who visit your site from their mobile devices.
So my site is optimized for mobile, does that mean I’ll get more leads?
Taking the time to make sure your website functions well for mobile users is a bit like clearing your front walk before you invite people over for dinner. It ensures a visitor is able to access your place, but it doesn’t set the table for them.
Optimizing your website for mobile will help to reduce bounce i.e. the individuals who reach your website but immediately leave because they find it inaccessible or there’s some aspect that causes enough friction to abandon the effort. The challenge then is to turn those website visitors into quality leads. That’s where elements like compelling copy, images that resonate with the prospect and engaging calls-to-action, i.e. the things that motivate the prospect to reach out and connect with your school, come into play.
Want to see if you’re leaving leads on the table on your website? Schedule a free, one-on-one personalized website conversion audit with an Enrollment Resources Conversion Expert. Get a report with action items you can implement right away to boost conversion on your site.
Click here to request your free website conversion audit
Previous Education & Enrollment
/in Admissions Strategy /by Katie HumphriesI want to like nectarines. There’s a nectarine tree in my parents’ yard and every summer they rave about the sweet fruit fresh off the branch. But I’ll never know, because years ago I bit into one and didn’t realize that, in addition to a pit, this particular nectarine also harbored a small spider. Since then, I’m more partial to a peach.
My summer fruit preference is obviously not important, but I share it to illustrate the way our experiences shape our perceptions. Do all nectarines contain spiders? Of course not. Would most people ever even consider that? No again. But I do, because of my experience. I’m sure you have examples of this in your own life. Maybe a particular liquor you no longer drink after an enthusiastic overindulgence or a place you think of fondly because it’s where you met someone special.
Our previous experiences shape our perceptions and expectations, which is why when a prospect inquires with your school it can be crucial to understand that individual’s previous educational experience in order to best support them.
Do you know what percentage of your prospective students have previous post-secondary experience?
Our recently published research report The Hidden Motivations of Prospective Students, compiled from input of over 250,000 prospective students, found that 38.9% of all prospects surveyed have some type of previous post-secondary experience.
Generally speaking, that’s almost 1 in 4 career school prospects with some post-secondary experience before they inquire with your school. That prior post-secondary experience can have a huge impact on prospects’ approach to career training.
Does your current admissions interview process incorporate questions about previous education? The sooner you’re able to gather this information, the better you’ll be able to shape a valuable conversation with your prospect.
For prospects that HAVE attended other post-secondary, important follow-up questions include:
Knowing whether a prospect has had difficulty, for one reason or another, completing a previous program can be crucial to your evaluation of their fit for your program and knowing how to best support that prospect.
TIP: Stories from successful graduates of your school who have previously attended other schools can be particularly powerful. These types of personal testimonials can lend incredible credibility by speaking directly to the experience many prospects have and can help to allay doubts that may linger for some prospects if they have had negative experiences with post-secondary in the past.
Previous Post-Secondary Experience by Career Area of Interest
For careers that typically attract a younger demographic, such as trades and beauty, the instances of prior post-secondary experience are lower. The 3 career areas that showed the highest percentage of prospects with prior post-secondary education are:
If your program tends to attract career-changers, i.e. individuals who have been in the workforce a number of years already and are ready to make a change professionally, it’s even more important that your admissions process allows opportunity to explore and address the prospect’s prior educational experiences.
Know Education Status Before You Reach Out to a Lead
When a lead comes in, do you have background information like previous education experience or do you have to uncover it in your conversation? When your lead generation tools, such as signup forms on your website etc, allow room for prospects to share details beyond their immediate contact information, Admissions teams are prepared to better serve that individual prospect’s specific needs.
If you’re interested in how to gather more information about your prospective students without compromising leads (even increasing lead flow), click here to request a demo of Enrollment Resources’ innovative lead capture platform Virtual Adviser.
Want to see more from this in-depth research? Access the Hidden Motivations of Prospective Students Research Report here.