Next-Level AdWords Optimization at Enrollment Resources

March 13, 2018/in ER Announcements & News, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing SEO, Marketing Strategy /by Christie Burns

Staff at Enrollment Resources spent a day learning about coming innovations and new best practices in AdWords management with our Google Account Manager.

Kapil Melkote, our Google Account Manager, sharing the latest and greatest from Google the Enrollment Resources staff.

As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.

Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.

Beware the Pettiness of Marketing Agencies

February 22, 2018/in ER Announcements & News, ER Industry News, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Social Media, Marketing Strategy, Marketing Traditional Media /by Shane Sparks

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

Why Andrew Will Never Get Fired From His VP Marketing Position

February 1, 2018/in Admissions Strategy, Management & Leadership, Marketing Management, Marketing Strategy /by Gregg Meiklejohn

I gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this:

Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet your objectives. Which of these would it be?

Tremendous design skills
Tremendous copywriting or persuasive communication skills
The ability to split test
Building brand through excellent social media campaigns
The ability to find pools of interest, media buying

After allowing the audience to debate amongst themselves for a few minutes, I asked for ‘pitches.’ Some said Design was crucial to get people to notice ads at all; others said Copywriting was crucial to present an argument for someone to take action. I heard a compelling argument about how filling a trout pond with more trout gives you a better shot at catching fish, i.e., Media Buying. And there was some gibberish about Social Media. Read more

[Podcast] Lost Revenue Finder Live

January 26, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing Nurture Campaigns, Marketing on the Internet, Marketing SEO, Marketing Social Media, Marketing Strategy, Marketing Traditional Media, Virtual Adviser /by Shane Sparks

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Start 2018 With Fresh Eyes

January 2, 2018/in Admissions DOA Stuff, Admissions Strategy, Management & Leadership, Marketing Strategy /by Shane Sparks

The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.

[Podcast] How To Create A Culture of Innovation

December 1, 2017/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane Sparks

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

[Webinar] Find $1M in lost enrollment revenues in 45 min? Challenge accepted.

September 22, 2017/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Webinars, Podcasts and Workshops, Marketing Management, Marketing Strategy /by Christie Burns

Do you want to see exactly where a school like yours is leaking hundreds of thousands of dollars from small cracks in their Enrollment Management Process?

Watch live as Enrollment Resources co-founder Gregg Meiklejohn attempts to uncover $1 million in lost Enrollment Revenues for a small Vocational School he has never met before… in only 45 minutes! Talk about pressure! Click here to reserve your spot.

Observe the spectacle LIVE at 11:00 am PST / 2:00 pm EST on Tuesday, October 3rd and Thursday, October 5th.

No matter Gregg’s fate, the live EMScorecard™ GAP analysis will leave you with tons of process improvement tips and insider knowledge including:

The school’s greatest operational points of leverage;
Several 1-2% opportunities they can seize upon and turn into rapid enrollment growth;
Key bottlenecks preventing the successful implementation of good ideas; and
How they’re performing against competitors.

The Enrollment Resources Scorecard Live and Unabridged will no doubt have Gregg sweating bullets. Will he fall flat on his face or will he prevail? The staff at ER are taking bets… but you’ll have to be there to find out. Make sure you save your seat!

Register