[Case Study] How to Increase School Revenues

Today, in the Higher Education field, in the area of marketing in particular, opportunities abound to leverage your time and money to increase school revenue. These points of leverage create results greater than what seems to be possible. Organically a School can typically grow 20-30% per year without a huge stress on infrastructure. Yet in growing organically, one can often get steamrolled by competitors who grab market share at a greater pace or simply lose the potential of a program opportunity. Nature abhors a vacuum. Slow organic growth particularly when rolling out a new program or geography often doesn’t do the trick in the cut and thrust world of marketing. Read more

[Release] Higher Education Marketers awarded Google Adwords Certified Partner status

Adwords Certified Partner

Enrollment Resources Inc has been awarded Google Adwords Certified Partner status by search engine giant Google, as announced today. Read more

How a Canary can save your School…

At the advent of the Industrial Revolution, there was a sudden accelerated demand for coal. It was seen as the crucial fuel needed to operate various aspects of factories and later steam plants. Read more

Bandwagon Jumping

by Shane Sparks, Co-founder

I have to admit, I’ve been reluctant to jump on the blog bandwagon, mainly because it requires a commitment of time (which, like for most of us, is at a premium for me). But when thinking it through I realized, like all important things, I need to make time. Or as Steven Covey called it, focus on the Important but Not Urgent. Read more

[Release] New Performance Improvement Process Locating Millions for Schools

VICTORIA, BC – Enrollment Resources Inc is a performance improvement consulting and coaching organization based in British Columbia, Canada. After two years of extensive research and testing, they have launched a performance improvement process for Enrollment Management. Read more

How to crank up revenues by optimizing incoming internet leads

The key success metric within the Enrollment Management process is Appointments per day per rep.

All activities around lead generation should be geared toward generating more interviews per Admissions Rep per day. Interviews and tours are where new students are created. If you can increase a reps interview rate from 2 to 3 interviews a day (that’s one extra interview per day per rep), and you can maintain your conversion rates, you stand to increase enrollment figures by 50%. Wow… Read more

Inside the Bottle

by Shane Sparks, Co-Founder

I had a typical sales call yesterday: The prospect began the conversation focused on a specific solution they had in mind. “We need more (fill in the blank),” he began.

I listened patiently for a few minutes and asked some pointed questions. And then quickly determined that they had many problems (or opportunities for you optimists), but the one he was focused on was not one of them. It was a minor issue, and of marginal value to fix. Once I was able to get him focused on the bigger picture, and the bigger opportunities he felt a mixture of relief and appreciation that I could provide some leadership. Read more