[Bite-Sized Big Ideas] A Peek Around The Corner

July 9, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

Get the big ideas we at Enrollment Resources believe leaders in the Education space should be thinking about in a bite-sized article or audio clip.

2 minute read

Audio available

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more

Next-Level AdWords Optimization at Enrollment Resources

March 13, 2018/in ER Announcements & News, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing SEO, Marketing Strategy /by Christie Burns

Staff at Enrollment Resources spent a day learning about coming innovations and new best practices in AdWords management with our Google Account Manager.

Kapil Melkote, our Google Account Manager, sharing the latest and greatest from Google the Enrollment Resources staff.

As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.

Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.

Beware the Pettiness of Marketing Agencies

February 22, 2018/in ER Announcements & News, ER Industry News, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Social Media, Marketing Strategy, Marketing Traditional Media /by Shane Sparks

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

[Webinar] Find $1M in lost enrollment revenues in 45 min? Challenge accepted.

September 22, 2017/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Webinars, Podcasts and Workshops, Marketing Management, Marketing Strategy /by Christie Burns

Do you want to see exactly where a school like yours is leaking hundreds of thousands of dollars from small cracks in their Enrollment Management Process?

Watch live as Enrollment Resources co-founder Gregg Meiklejohn attempts to uncover $1 million in lost Enrollment Revenues for a small Vocational School he has never met before… in only 45 minutes! Talk about pressure! Click here to reserve your spot.

Observe the spectacle LIVE at 11:00 am PST / 2:00 pm EST on Tuesday, October 3rd and Thursday, October 5th.

No matter Gregg’s fate, the live EMScorecard™ GAP analysis will leave you with tons of process improvement tips and insider knowledge including:

The school’s greatest operational points of leverage;
Several 1-2% opportunities they can seize upon and turn into rapid enrollment growth;
Key bottlenecks preventing the successful implementation of good ideas; and
How they’re performing against competitors.

The Enrollment Resources Scorecard Live and Unabridged will no doubt have Gregg sweating bullets. Will he fall flat on his face or will he prevail? The staff at ER are taking bets… but you’ll have to be there to find out. Make sure you save your seat!

Register

Three 2017 Global B Corp Best For The World Awards

September 12, 2017/in ER Announcements & News, ER Industry News, ER Testimonials, Management & Leadership /by Gregg Meiklejohn

VICTORIA, British Columbia – Sept. 12, 2017 – B Lab International announces today that Enrollment Resources is being honored with three Global B Corp Best for the World Honors. Enrollment Resources is receiving the Changemakers, Best for Workers and Governance Awards.

B Lab is a Not for Profit organization based in Washington DC whose purpose is to certify ‘Businesses’ as triple bottom line organizations. B Corps must go through a rigorous Certification process and must be recertified every two years. B Corps include Patagonia, Ben and Jerry’s Ice Cream and in Canada, BDC and Tartan Communications. Read more

World-Class Enrollment Webinar Series with Velocify

July 24, 2017/in Admissions Strategy, Enrollment Tips, ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Jodie Gastel

Register now: 5 Weekly Interactive Calls Wednesday, July 19th through August 16th

What risk mitigation questions are you asking?

June 5, 2017/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, Management & Leadership, Marketing Management, Marketing Strategy /by Shane Sparks

We were having a beer together lately, reflecting on our relationships with our clients. We landed on the insight that in addition to schools buying services based on benefits, they also buy on risk mitigation. Let’s say a marketing company promises a school a big benefit. If promises are not kept, a nightmare could unravel before your eyes: your school is financially compromised due to some crazy-assed idea a vendor brings you that was poorly thought through and/or implemented. Many purchasing our services are senior staff. School leaders don’t need their well-developed careers partially ruined by having a vendor not come through on a promise or do something unethical. Read more