ER Announcements & News | Enrollment Resources

Google’s Mission: Content vs. User Context

June 10, 2019/in ER Announcements & News, ER Industry News, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy /by Tammy Miles

Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.

Do You Know Your Prospect? Google Does

Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.

[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

February 21, 2019/in ER Announcements & News, ER Webinars, Podcasts and Workshops /by Christie Burns

Enrollment Management Round Table with Enrollment Resources Transcript This is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

Michael Schulte Joins Enrollment Resources Inc. as VP, Strategic Initiatives

February 6, 2019/in ER Announcements & News /by Malvika Kathpal

Michael S. Schulte has joined Enrollment Resources Inc. as VP, Strategic Initiatives.

Mr. Schulte will work with primarily Not For Profit institutions to use the Enrollment Resources suite of Conversion Rate Optimization Software within the North American market.

Enrollment Resources co-founder Gregg Meiklejohn is thrilled in making this important announcement, “Michael Schulte is a consummate professional when it comes to leading performance improvement initiatives. He has a tremendous track record at whatever he touches when it comes to the business of Higher Education. Our core values line up, and we feel very fortunate to have Mike as part of our team.”

Michael has a personal interest in supporting schools that are primarily focused on empowering their students to lead better lives. “I believe that you have to care about your clients. Through their work, our clients make the world a better place for students everywhere. I love to see these schools succeed,” he says of his approach to his work. “In addition to ER’s amazing performance improvement software, that’s really why Enrollment Resources is the perfect fit for me at this stage of my career,” he adds, “Our values are in sync.”

About Michael Schulte:

With over 10 years of experience in enrollment management, student recruitment, lead generation, admissions support solutions, and market research and strategy in highly competitive markets, Michael is equipped with the knowledge and expertise to guide schools in the right direction.

Having been a part of the rapidly transforming landscape of the education industry, Michael is adept at helping schools build a stronger brand and establish a bigger footprint through performance-based marketing strategies.

How to Write Compliant Copy That Converts

December 10, 2018/in ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane Sparks

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.

The Hidden Motivations Of Your Prospective Students

October 31, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Case Studies, Management & Leadership, Marketing Communications, Marketing Strategy, Virtual Adviser /by Shane Sparks

Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.

The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.

Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more

[Bite-Sized Big Ideas] A Peek Around The Corner

July 9, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

Get the big ideas we at Enrollment Resources believe leaders in the Education space should be thinking about in a bite-sized article or audio clip.

2 minute read

Audio available

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more

Next-Level AdWords Optimization at Enrollment Resources

March 13, 2018/in ER Announcements & News, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing SEO, Marketing Strategy /by Christie Burns

Staff at Enrollment Resources spent a day learning about coming innovations and new best practices in AdWords management with our Google Account Manager.

Kapil Melkote, our Google Account Manager, sharing the latest and greatest from Google the Enrollment Resources staff.

As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.

Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.