[Podcast] The Anatomy Of A Rock Star DOA
In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Read more
Learn about what’s happening with Enrollment Resources…
[Webinar] The Anatomy Of A Rock Star DOA
On Thursday, August 29th, at 11 a.m. PST / 2 p.m. EST, we will take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.
[Webinar] How To Optimize Enrollment Revenue With Lean Management
Did you know that your school’s Enrollment Management process can be optimized using techniques perfected at companies such as Toyota, Sony, Apple, and GE?
… And that you can apply them at your school immediately without spending a dime?
Webinar: How To Optimize Enrollment Revenue With Lean Management Best Practices
Date: July 31st, 2019
Time: 11 a.m. PST/ 2 p.m. EST
Google’s Mission: Content vs. User Context
Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.
Do You Know Your Prospect? Google Does
Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.
[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars
This is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.
Michael Schulte Joins Enrollment Resources Inc. as VP, Strategic Initiatives
Michael S. Schulte has joined Enrollment Resources Inc. as VP, Strategic Initiatives.
Mr. Schulte will work with primarily Not For Profit institutions to use the Enrollment Resources suite of Conversion Rate Optimization Software within the North American market.
Enrollment Resources co-founder Gregg Meiklejohn is thrilled in making this important announcement, “Michael Schulte is a consummate professional when it comes to leading performance improvement initiatives. He has a tremendous track record at whatever he touches when it comes to the business of Higher Education. Our core values line up, and we feel very fortunate to have Mike as part of our team.”
Michael has a personal interest in supporting schools that are primarily focused on empowering their students to lead better lives. “I believe that you have to care about your clients. Through their work, our clients make the world a better place for students everywhere. I love to see these schools succeed,” he says of his approach to his work. “In addition to ER’s amazing performance improvement software, that’s really why Enrollment Resources is the perfect fit for me at this stage of my career,” he adds, “Our values are in sync.”
About Michael Schulte:
With over 10 years of experience in enrollment management, student recruitment, lead generation, admissions support solutions, and market research and strategy in highly competitive markets, Michael is equipped with the knowledge and expertise to guide schools in the right direction.
Having been a part of the rapidly transforming landscape of the education industry, Michael is adept at helping schools build a stronger brand and establish a bigger footprint through performance-based marketing strategies.
How to Write Compliant Copy That Converts
Original photo by Joanna Kosinska on Unsplash
The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.
It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.
