Three 2017 Global B Corp Best For The World Awards

VICTORIA, British Columbia – Sept. 12, 2017 – B Lab International announces today that Enrollment Resources is being honored with three Global B Corp Best for the World Honors. Enrollment Resources is receiving the Changemakers, Best for Workers and Governance Awards.

Enrollment Resources is being honored with three Global B Corp Best for the World Honors: the Changemakers, Best for Workers and Governance Awards.

B Lab is a Not for Profit organization based in Washington DC whose purpose is to certify ‘Businesses’ as triple bottom line organizations. B Corps must go through a rigorous Certification process and must be recertified every two years. B Corps include Patagonia, Ben and Jerry’s Ice Cream and in Canada, BDC and Tartan Communications. Read more

Enrollment Resources Honored as Best for Workers, Creating Most Overall Positive Employee Impact

MEDIA ADVISORY: For Immediate Release

Enrollment Resources Honored as Best for Workers,
C
reating Most Overall Positive Employee Impact

Evaluated by Comprehensive B Impact Assessment

 

September 8, 2016: Victoria, BC

Today, ENROLLMENT RESOURCES is recognized for creating the most positive overall community impact by B the Change Media, based on an independent, comprehensive assessment administered by the independent nonprofit B Lab. Enrollment Resources will be featured in the upcoming fall issue of B Magazine and on B the Change’s digital platform, bthechange.com. They are being honored at the first-annual Best for the World Celebration & Awards Ceremony at the University of California, Berkeley’s Haas Business School tonight, September 8th, 2016.

ENROLLMENT RESOURCES scored in the top 10 percent in the Best for Workers list, which includes more than 1,800 Certified B Corporations on the B Impact Assessment. The full assessment measures a company’s impact on its workers, community, customers and the environment. The 124 winning companies in the Workers category come from 14 industries and 15 countries.  Read more

Why SIS gets a failing grade in Enrollment Management

By Martin Lind, Velocify Inc.

According to a recent New York Times article, enrollment numbers for 2012-2013 dropped 2% from the previous year, the first significant decrease since the 1990s. Though those declining numbers will not likely affect top tier schools, less popular traditional schools may soon be forced into the unfamiliar position of competing for students. A number of potential pitfalls await traditional schools being pushed into this unfamiliar territory. This is especially true when it comes to the enrollment management tools required to compete effectively.

For many schools, the default tool is their Student Information System (SIS), a common catch-all for everything.

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Case Study: Federico Beauty Institute – Enrollment Management

Partnership with Enrollment Resources Brings Beauty School Reduced Costs & Increased Enrollment

logoFederico Beauty Institute is a third-generation, family-owned and operated beauty institution that has taught Cosmetology, Esthetics and Barbering in California for over 60 years. Tired of having their advertising leads siphoned by large schools with higher ad budgets and more brand presence, the team at Federico reached out to an agency.

With the agency’s assistance the school established some online presence including pay-per-click advertising. The agency helped the school get into online marketing, but they also owned everything – from landing pages to Google Adwords campaigns. Read more

Beware of Gumbys Operating as “Experts”

We received a note the other day from our good friend and mentor, Robert Prendergast. It was in response to a post I wrote titled: “The Agency Now Owns My Business. What!?!” (Read it here.)

If you don’t know Robert, he’s possibly the most informed person I’ve EVER met on the career school business and Chairman of a school chain. He’s bought and sold a number of schools.

Robert wrote:

“For an update next week you should send out ‘what this means when you want to sell your college’ – as this is the kind of thing that really screws up deals. I know this from experience, and it is a huge surprise to the owners when the deal dies right before his eyes. Read more

Notes & PPT: The Art & Science of Testing

How can a single sentence can increase conversion and two other surprising test results

On December 18th, 2012 and again (due to overwhelming requests) on February 14th, 2013, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks conducted a Webinar presentation on the Art & Science of Testing. Read more

Case Study: Culinary Institute – Performance Improvement

Institute Adds $1,000,000 in Enrollment Revenue Thanks to Enrollment Resources’ Systematic Approach to Performance Improvement

“From start to finish we worked your program and it’s wonderful – and I’m not just saying that. Without a strong Admissions process, there is no College. You helped me build the Admissions department. I couldn’t have done it without you. We went step-by-step, even with our advertising. 100% I put your recommendations in place and we’re just building on it now. I can’t say enough. I’m your biggest fan.” – Sarah Masters, Director of Admissions

Due to the clients’ request for privacy, the names and location have been changed.

The client was a well-established school of Holistic Nutrition and Culinary Arts with multiple campuses throughout the Western United States. According to Sarah Masters, Admissions Director, “we were succeeding, in a way, but we weren’t growing. We were just sort of staying the same.”

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