Why SIS gets a failing grade in Enrollment Management

By Martin Lind, Velocify Inc.

According to a recent New York Times article, enrollment numbers for 2012-2013 dropped 2% from the previous year, the first significant decrease since the 1990s. Though those declining numbers will not likely affect top tier schools, less popular traditional schools may soon be forced into the unfamiliar position of competing for students. A number of potential pitfalls await traditional schools being pushed into this unfamiliar territory. This is especially true when it comes to the enrollment management tools required to compete effectively.

For many schools, the default tool is their Student Information System (SIS), a common catch-all for everything.

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[Case Study] Federico Beauty Institute – Enrollment Management

Partnership with Enrollment Resources Brings Beauty School Reduced Costs & Increased Enrollment

logoFederico Beauty Institute is a third-generation, family-owned and operated beauty institution that has taught Cosmetology, Esthetics and Barbering in California for over 60 years. Tired of having their advertising leads siphoned by large schools with higher ad budgets and more brand presence, the team at Federico reached out to an agency.

With the agency’s assistance the school established some online presence including pay-per-click advertising. The agency helped the school get into online marketing, but they also owned everything – from landing pages to Google Adwords campaigns. Read more

[Case Study] Culinary Institute – Performance Improvement

Institute Adds $1,000,000 in Enrollment Revenue Thanks to Enrollment Resources’ Systematic Approach to Performance Improvement

“From start to finish we worked your program and it’s wonderful – and I’m not just saying that. Without a strong Admissions process, there is no College. You helped me build the Admissions department. I couldn’t have done it without you. We went step-by-step, even with our advertising. 100% I put your recommendations in place and we’re just building on it now. I can’t say enough. I’m your biggest fan.” – Sarah Masters, Director of Admissions

Due to the clients’ request for privacy, the names and location have been changed.

The client was a well-established school of Holistic Nutrition and Culinary Arts with multiple campuses throughout the Western United States. According to Sarah Masters, Admissions Director, “we were succeeding, in a way, but we weren’t growing. We were just sort of staying the same.”

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[Case Study] Texas Barber College – Importance of Research

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You can’t manage what you can’t measure

“When we first came aboard with Enrollment Resources there was a big gap on where we were and where we wanted to be as a company. Through their market research and Mystery Shopping, we were able to identify some key priorities that we needed to address in order to reach our goal…Professionalizing [our] process in a very short period time resulted in significant improvements.” – Esti Merlo, Director of Admissions, Texas Barber College

Texas Barber Colleges is a long-established school with multiple campuses throughout Texas. Director of Admissions Esti Merlo asked Enrollment Resources to assist in an interesting challenge, “While we had, in my opinion, a successful organization, my sense was we could be more effective in how our admissions team used their time. The objectivity and interest in best practices that Enrollment Resources brought to the table was of interest to me,” said Merlo. Read more

[Case Study] Spa Tech Institute – Improve Lead Flow

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How Enrollment Resources helped Spatech Institute improve lead flow

“If we were not already developed to the point where we had been in the lead generation when we started working together, I estimate we would have likely seen a 40-50% increase in the quantity of good leads coming in. Because we had already jump-started the process before beginning work with [ER] we’ve actually seen about a 10% increase – but that 10% in a degenerating market is a victory.“ – Kris Stecker, Owner, Spatech Institute

Spa Tech Institute is a four-campus chain based in Massachusetts and Maine. Owner Kris Stecker recognized there were issues within its enrollment process but struggled to articulate problems.

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[Case Study] UVic MBA Program Combat Competitive Market

Enrollment Resources Helps UVic MBA Program Combat Competitive Market and Increase Enrollment

“Some places think they can sell you something but Enrollment Resource knows Post Secondary and that’s what we needed. We needed to work with someone who ‘gets it’. Going through the Enrollment Resources program has really helped us hone our systems” Pat Elemans, Assistant Dean and MBA Program Director of the University of Victoria (UVic) Masters in Business Administration (MBA) program

UVicElemans faced some unique challenges in her role in the MBA program at the University of Victoria. As a specialty school within the larger public post secondary institution, Elemans and her staff operate in the heart of a very competitive industry.

“I’d like to say we’re in a market where we have thousands and thousands of applicants and we can pick and choose the brightest and the best – it’s unfortunately not a market like that at all. It’s a very competitive market so we wanted to make sure that the systems we had in place were working.  If not, are there better systems out there that we should be using?” said Elemans. Read more