Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

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Three 2017 Global B Corp Best For The World Awards

VICTORIA, British Columbia – Sept. 12, 2017 – B Lab International announces today that Enrollment Resources is being honored with three Global B Corp Best for the World Honors. Enrollment Resources is receiving the Changemakers, Best for Workers and Governance Awards.

Enrollment Resources is being honored with three Global B Corp Best for the World Honors: the Changemakers, Best for Workers and Governance Awards.

B Lab is a Not for Profit organization based in Washington DC whose purpose is to certify ‘Businesses’ as triple bottom line organizations. B Corps must go through a rigorous Certification process and must be recertified every two years. B Corps include Patagonia, Ben and Jerry’s Ice Cream and in Canada, BDC and Tartan Communications. Read more

Enrollment Resources Partners with Compliance Powerhouse NCG

 

Jennifer Flood, compliance expert and CEO of National Compliance Group

Jennifer Flood, J.D., CEO National Compliance Group

Enrollment Resources has chosen National Compliance Group (NCG) as its premier compliance partner for higher education marketing. Since 2003, Enrollment Resources has focused on admissions performance and digital marketing services for the education industry

“We have always considered NCG the gold standard for compliance in education and we are very fortunate to have their expertise available for our clients,” says Shane Sparks, COO of Enrollment Resources.

At the head of National Compliance Group is CEO Jennifer Flood, a nationally recognized compliance resource for private and career education providers.  Read more

College Scorecard Stats Front and Centre on Google

College ScorecardOn September 30th, Google made a big change to the information they display about your school: they’re pulling statistics from College Scorecard.

Google can now display your school’s average tuition, and acceptance rate, and student completion rate. When available, this information appears in the Knowledge Graph – Google’s shortcut for info in the search results.

In other words, before your prospective students and their families even visit your website, they know whether your school is making the grade with course completion and career placement.  Read more

Will ACICS be disbanded?

ACICS is getting hassled, buckle up.

Thirteen US Attorney Generals are asking to disband ACICS. My prediction: human nature being what it is site visits will become more intense because regulators don’t need Attorney Generals hassling them.

Put in the extra effort right now to ensure that your education, financial aid and, in particular, career service processes are top flight, just in case your site visit regulator is extra-vigilant. Pay specific attention to career services outcomes as they relate to admissions.

Factor Demographics into Your Planning

City College enrollment levels dropped 26%, school critics were miffed, citing San Francisco’s population increase. The critics don’t understand Demographics.

Millennials (19-35 years old) are the traditional Community College target and a huge cohort. Gen Z (<19 years old) are about 2/3 the size of millennials. Point being is this: Community Colleges historically go after the <19-year-old market.

No wonder enrollment numbers are falling at Community Colleges.

Tip:

Factor Demographics into all of your planning.

Enrollment Management Tip: Create a World Class Offering

ACICS appear to be on its last legs. Accreditation is all of a sudden going to get tougher.

Here’s the Tip:

Invest in creating a world class offering, Infuse value for students, if students are super happy, regulatory metrics are more likely to be met. Regulators off your back. People forget the most important P in the four ‘P’s’ of Marketing is ‘product’.