Enrollment Management Tip: Create a World Class Offering

ACICS appear to be on its last legs. Accreditation is all of a sudden going to get tougher.

Here’s the Tip:

Invest in creating a world class offering, Infuse value for students, if students are super happy, regulatory metrics are more likely to be met. Regulators off your back. People forget the most important P in the four ‘P’s’ of Marketing is ‘product’.

screen capture of search bar

Google’s New Adwords Layout for Search Result Pages

Major online media players like Google and Facebook have made significant changes to how Advertisers can now interface with them.

Revenue per user at Facebook has increased almost 400% in recent years. Google has eliminated most of the paid search opportunities on search results pages from ten to only four. The positioning of paid ads, combined with Google search results, places profile hogs all above the fold on most keyword submissions.

There are radical changes in internet media. There are Strengths, Weaknesses, Opportunities and Threats associated with these changes. Dive in and give us your opinions on this topic by clicking the buttons below each square of the matrix.

Release: Virtual Admissions Advisor received Patent Pending Status

Enrollment Resources (ER) has a patent pending application for an online Lead Qualification Software called the Virtual Admissions Advisor.

Dec. 9, 2014VICTORIA, BC, Canada Enrollment Resources (ER), an Education Marketing company based in Victoria B.C., has a patent pending for an online Lead Qualification Software product, which increases student enrollment for post-secondary schools, called the Virtual Admissions Advisor (VAA).

Read more

A Message About Change – APSCU President, Steve Gunderson

Why is the private education sector undergoing so much change lately?APSCU_logo

Check out this letter from Steve Gunderson, President and CEO of APSCU who shares his perspectives on these changes. Read about the three primary factors he attributes to current environment for private sector institutions and his perspective on the final gainful employment regulation which will be published sometime in February.

The private sector is positioned for continued growth, the future may be looking up.

Gainful Employment, the new priority for U.S. Higher Education

Campus executives are likely unaware of what needs to be accomplished and when to comply.
By Jim Farmer 02/11/14

On Dec. 11, 2013, the United States Department of Education posted a 68-page draft of regulations for “Gainful Employment (GE).” Largely ignored by the press, this document — soon to be regulation — is becoming the template for change of federal financial aid eligibility for college and university students. Gainful Employment currently only applies to certificate and other programs that do not lead to a degree, but may be extended to all post secondary programs.

Read more

Federal Communication Commission Regulations

The following is a brief we issued to clients in anticipation of the new FCC regs governing telephone consent. We provide the information below for information purposes only. This does NOT constitute legal or professional counsel.

Updated Ruling under the TCPA (Telephone Consumer Protection Act) for Mobile and Landline Consent Regulations

Effective October 16, 2013

There are revised rules under the FCC for Cell phone and landline telemarketing calls using  auto-dialers and pre-recorded messages.   As of October 16th,  expressed written consent will be required from the consumer and documented by the seller. Read more