[Case Study] How A Colorado College Drastically Reduced Their Marketing Budgets And Grew Enrollment By 35%

The marketing budget of a multi-campus Colorado Technical College had grown over six figures invested into both traditional media and digital marketing channels. The Managing Directors wanted to increase inquiries and lead quality generated through their website and digital advertising and decrease their reliance on pay per lead providers. This Case Study shows what happened with their first agency, then looks at the results after Enrollment Resources Paid Search Team took control.

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“35% Growth In Enrollments And Millions Saved In Advertising”

"We recently experienced a 35% growth in enrollments in our last start over the same period last year. Lead flow from our website and Google Ad campaigns are at an all-time high and lead quality has dramatically improved." - Shaun Daggett, Director of Marketing at IntelliTec College, speaking about his experience with Enrollment Resources

Would you say this about your current marketing partners? If not, we should talk.

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Three 2017 Global B Corp Best For The World Awards

VICTORIA, British Columbia – Sept. 12, 2017 – B Lab International announces today that Enrollment Resources is being honored with three Global B Corp Best for the World Honors. Enrollment Resources is receiving the Changemakers, Best for Workers and Governance Awards.

Enrollment Resources is being honored with three Global B Corp Best for the World Honors: the Changemakers, Best for Workers and Governance Awards.

B Lab is a Not for Profit organization based in Washington DC whose purpose is to certify ‘Businesses’ as triple bottom line organizations. B Corps must go through a rigorous Certification process and must be recertified every two years. B Corps include Patagonia, Ben and Jerry’s Ice Cream and in Canada, BDC and Tartan Communications. Read more

Enrollment Resources Honored as Best for Workers, Creating Most Overall Positive Employee Impact

MEDIA ADVISORY: For Immediate Release

Enrollment Resources Honored as Best for Workers,
C
reating Most Overall Positive Employee Impact

Evaluated by Comprehensive B Impact Assessment

 

September 8, 2016: Victoria, BC

Today, ENROLLMENT RESOURCES is recognized for creating the most positive overall community impact by B the Change Media, based on an independent, comprehensive assessment administered by the independent nonprofit B Lab. Enrollment Resources will be featured in the upcoming fall issue of B Magazine and on B the Change’s digital platform, bthechange.com. They are being honored at the first-annual Best for the World Celebration & Awards Ceremony at the University of California, Berkeley’s Haas Business School tonight, September 8th, 2016.

ENROLLMENT RESOURCES scored in the top 10 percent in the Best for Workers list, which includes more than 1,800 Certified B Corporations on the B Impact Assessment. The full assessment measures a company’s impact on its workers, community, customers and the environment. The 124 winning companies in the Workers category come from 14 industries and 15 countries.  Read more

Beware of Gumbys Operating as “Experts”

We received a note the other day from our good friend and mentor, Robert Prendergast. It was in response to a post I wrote titled: “The Agency Now Owns My Business. What!?!” (Read it here.)

If you don’t know Robert, he’s possibly the most informed person I’ve EVER met on the career school business and Chairman of a school chain. He’s bought and sold a number of schools.

Robert wrote:

“For an update next week you should send out ‘what this means when you want to sell your college’ – as this is the kind of thing that really screws up deals. I know this from experience, and it is a huge surprise to the owners when the deal dies right before his eyes. Read more

Career Education Review Article

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Enrollment Resources co-founder, Shane Sparks, was recently featured in an article in the Career Education Review on “The Top 3 Coming Trends for Education Marketers”

Download a PDF here.

[Release] New Performance Improvement Process Locating Millions for Schools

VICTORIA, BC – Enrollment Resources Inc is a performance improvement consulting and coaching organization based in British Columbia, Canada. After two years of extensive research and testing, they have launched a performance improvement process for Enrollment Management. Read more