Admissions Strategy - Enrollment Resources

New Video in the Library: High School Marketing 101 with Lee Doubleday of Imagine America Foundation

April 21, 2022/in Admissions Nurture Strategy, ER Webinars, Podcasts and Workshops, Marketing Communications, Marketing Nurture Campaigns, Marketing Strategy /by Jodie Gastel

We have something exciting for you!

We have a video and transcript available of our latest EDU marketing insights webinar to share with you. On March 17th 2022, as part of Enrollment Resources’ Partner Webinar Series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market.

He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.

It was an amazing session, full of ideas and insights.

You’ll learn:

Who the high school student is and how they’re influenced
Why you should care about high school recruiting
How to create a 5-step strategy for high school recruitment

Watch the video and read the summary here:

High School Marketing 101 with Lee Doubleday of Imagine America Foundation

Tweaking Tiny Processes in Your Enrollment Management Funnel

October 27, 2021/in Admissions Strategy, ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership /by Jodie Gastel

In this video, Gregg Meiklejohn and Sterling Simpson will demonstrate how tweaking a couple tiny processes in your Enrollment Management Funnel can make significant improvements to your school’s bottom line. They will take you through how our fictional “Gregg’s Beauty School” tweaked a couple of tiny processes and blew results out of the water.

See:

How improving the internet contact rate by 5% can improve the Enrollment Revenue of a small Cosmetology School by $53,000 a month.
How improving the ‘Show Rate” by 5% can increase monthly revenue by $41,000 a month
And much more…

Watch this walkthrough, then go press the link and run some scenario planning for yourself!

To do your own Lost Revenue Finder click here!

AI-generated transcript here

Are You Ready For A Strong January?

December 28, 2020/in Admissions DOA Stuff, Admissions Strategy, Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Tammy Miles

Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.

But, as we have all witnessed, 2020 has been anything but typical.

The Enrollment Builder Best-Practice Virtual Conference

December 9, 2020/in Admissions Strategy, ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

We’re wrapping this year up with what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.

What: The Enrollment Builder Best-Practice Virtual Conference
When: December 15th from from 10 am to 1:30 pm PST
Cost: Free
Register Here

Enrollment Resources Earns A+ BBB Rating

September 25, 2020/in Admissions Strategy, ER Announcements & News, ER Industry News, ER Testimonials, Management & Leadership, Marketing Management, Marketing on the Internet, Virtual Adviser /by Christie Burns

Higher Education Marketer Is Recognized For Ethical Business Practices

VICTORIA, British Columbia – Sept. 25, 2020

Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.

[Podcast] Where Marketing Meets Admissions

August 5, 2020/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Christie Burns

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.