Admissions Strategy | Enrollment Resources

Enrollment Resources Earns A+ BBB Rating

September 25, 2020/in Admissions Strategy, ER Announcements & News, ER Industry News, ER Testimonials, Management & Leadership, Marketing Management, Marketing on the Internet, Virtual Adviser /by Christie Burns

Higher Education Marketer Is Recognized For Ethical Business Practices

VICTORIA, British Columbia – Sept. 25, 2020

Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.

[Podcast] Where Marketing Meets Admissions

August 5, 2020/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Christie Burns

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.

[Transcript] Where Marketing Meets Admissions

August 4, 2020/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Christie Burns

This is the full transcript of Podcast #51: Where Marketing Meets Admissions. Click here to listen to it on demand.

Are You Choosing To Partner With Losers?

July 7, 2020/in Admissions Strategy, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Shane Sparks

Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.

But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”

He is looking pretty good now.

I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.

So, I get that people are cautious about change. I am too. But help me understand something:

Immediate Steps To Set Up For Virtual Admissions

April 14, 2020/in Admissions DOA Stuff, Admissions The Interview, ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Gregg Meiklejohn

Photo by Manny Pantoja on Unsplash

This is a version of the white paper published through Career Education Review, and is a deeper look into the information presented by Tom King and Gregg Meiklejohn in the March 19th podcast ‘Organize A Quality Remote Admissions Program Quickly’. We hope this information helps.

As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible. Adopting a Virtual Admissions Best Practice process is, in our opinion, crucial in avoiding lulls in enrollment over the next few months. Virtual Admissions will mitigate the current disruption and also become the new normal when the dust settles.

Most schools were not prepared for this abrupt disruption in business processes. Your school doesn’t have to face this alone. There are many associations and businesses dedicated to making sure your school comes out the other side of this situation and is prepared for the demand waiting there.

Social distancing means many people are staying home, and while there, plenty of them will be thinking about their uncertain futures. For some, this will involve searching for new careers, upgrading their skills, or continuing education they paused in a better job market. Establishing effective Virtual Admissions processes now will help you to be there to support them. Let’s take a look at how we can help these new “Explorers” choose to upgrade their skills through your school. Read more

How Persistence Pays In Hard Times In Business

April 6, 2020/in Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy, Virtual Adviser /by Gregg Meiklejohn

Photo by Austin Walker on Unsplash

Right out of college, I worked for a forestry company that specialized in milling cedar logs into cedar roofing products, shakes, and shingles. When I started work, the country was deep into a recession. Not as many people were building or roofing houses, so the cedar shake and shingle industry was in the tank. I was expecting a Shortage of Work layoff notice, but the long-term employees told me not to worry.

Admissions Relief – Set Up Effective Remote Admissions Fast

March 23, 2020/in Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible.

To help schools organize high-performing Remote Admissions Programs quickly, we’re offering free 60-day emergency pilot projects of our Remote Admissions Pathway module in Virtual Adviser on a first-come, first-served basis, with clients given preference.

Contact Suzanne@enrollmentresources.com or call 250-391-9494 for info and to coordinate a demo. We’re here to help!

Weekly Client-Only Admissions Huddles

For the foreseeable future, we are holding weekly Client Admissions Huddles on Thursdays at 11am PST / 2pm EST.

We will focus on how your school can keep Admissions functioning during the crisis, including:

Virtual Admissions challenges
Holding on to enrolled students
Any other obstacles you are coming across

Get your Admissions questions answered and learn best practices about this critical topic.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information, or reach out to your ER Rep.

How To Organize A Quality Remote Admissions Program Quickly – Podcast

In this short podcast, Tom and Gregg provide an overview of what your school needs to organize a quality Remote Admissions Program quickly. Listen here.