Job Security Through a Culture of Testing

April 10, 2019/in Admissions DOA Stuff /by Michael Schulte and Gregg Meiklejohn

This article was originally published in Career Education Review on February 13, 2019.

We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

Extraordinary design skills
Tremendous copywriting or persuasive communication skills
Permission to split test ideas without fear of failure
Excellent brand-building social media campaigns
Effective media buying and the ability to find pools of interest

Reach Within Grasp

April 3, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Michael Schulte

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

February 21, 2019/in Admissions DOA Stuff, Admissions Strategy, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table with Enrollment Resources It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

The unfortunate reason why second best is actually the first loser
How to start making 1% improvements by rethinking the habits you take for granted
The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

How 1% Improvements Can Translate Into Millions Of Dollars

January 17, 2019/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Strategy /by Gregg Meiklejohn

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

[Podcast] The Anatomy Of A Rockstar DOA

November 28, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Christie Burns

Enrollment Management Round Table with Enrollment Resources The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

[Transcript] The Anatomy Of A Rockstar DOA

November 28, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership /by Christie Burns

Enrollment Management Round Table with Enrollment Resources Transcript This is the full transcript of Podcast #45 “The Anatomy of a Rockstar DOA” hosted by Tom King and Scott Spitolnick.

Listen to it on demand here.

The Hidden Motivations Of Your Prospective Students

October 31, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Case Studies, Management & Leadership, Marketing Communications, Marketing Strategy, Virtual Adviser /by Shane Sparks

Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.

The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.

Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more