Admissions Strategy | Enrollment Resources

Why Andrew Will Never Get Fired From His VP Marketing Position

February 1, 2018/in Admissions Strategy, Management & Leadership, Marketing Management, Marketing Strategy /by Gregg Meiklejohn

I gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this:

Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet your objectives. Which of these would it be?

Tremendous design skills
Tremendous copywriting or persuasive communication skills
The ability to split test
Building brand through excellent social media campaigns
The ability to find pools of interest, media buying

After allowing the audience to debate amongst themselves for a few minutes, I asked for ‘pitches.’ Some said Design was crucial to get people to notice ads at all; others said Copywriting was crucial to present an argument for someone to take action. I heard a compelling argument about how filling a trout pond with more trout gives you a better shot at catching fish, i.e., Media Buying. And there was some gibberish about Social Media. Read more

[Podcast] Lost Revenue Finder Live

January 26, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, ER Webinars, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Admissions Adviser /by Shane Sparks

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Start 2018 With Fresh Eyes

January 2, 2018/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Shane Sparks

The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.

[Podcast] How To Create A Culture of Innovation

December 1, 2017/in Admissions Strategy, ER Webinars, Management & Leadership, Marketing Strategy /by Shane Sparks

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 5

August 23, 2017/in Admissions DOA Stuff, Admissions Strategy, Enrollment Tips, ER Webinars, Management & Leadership, Marketing Management, Marketing Strategy /by Shane Sparks

The final instalment of our “24 Tips on How to Create a World-Class Enrollment Process” series drills into how to get the most from your Enrollment Retention and Career Services efforts. Retain your students, provide them value, and make sure you give them the best opportunity for career placement with these best-practice tips…

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 4

August 16, 2017/in Admissions DOA Stuff, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Management & Leadership, Marketing Strategy /by Shane Sparks

The fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into topics including how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters you can use today.

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

August 9, 2017/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Strategy, Enrollment Tips, ER Webinars, Management & Leadership, Marketing Management, Marketing Nurture Campaigns, Marketing on the Internet, Marketing Strategy /by Shane Sparks

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression.