Soooo much revenue leaks form a school because of sloppy first point of contact processes. Here’s one example: When on the phone, Reps on average forget to advance a sale 37% of the time. The revenue implications are huge. There are about 15 potential leakage points in this area.

[Podcast] Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

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Voicemail Hazard: Are You Leaking Leads After Hours?

voicemail Creative Commons license 2.0 https://www.flickr.com/photos/salimfadhley/Hi its Scott Spitolnick, VP Admissions Systems Enrollment Resources here leaving you with a performance improvement tip… This tip will take about 30 seconds for you to read. It’s worth every second.

I was mystery shopping after hours, knowing that schools for the most part would be closed. I wanted to confirm my gut feeling, that schools are losing inquiries after hours. Out of 12 calls I made, only ONE went to a live person (answering service). The rest went to front-desk voicemail, or in some cases, just an info message stating I was calling outside of business hours.  Read more

Lead Conversion Tip: Humanize the first point of contact

When sending a confirmation text or email for a first meeting, the Rep can add a photo of him or her. Humanize the first point of contact. Contact rate could go way up. Worth testing.

Cheers, Gregg Meiklejohn

Podcast – Seven Low Cost Tips To Increase Your Next Intake

Did you meet your January targets? How are you planning on meeting them?

Adding in those last few students to an intake can turn underwhelming intake numbers into full enrollment.

In this short, yet packed webinar, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks shared seven simple process improvements you can implement immediately at little or no cost. Terry Zaleski of CNYSCS.com also said a few words explaining Why State Associations are Important to the Success of Your School.

Check out our Podcast #30 “Seven Low Cost Tips To Increase Your Next Intake” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

What I Learned About NOT Playing Professional Hockey

I was asked to give a process improvement talk at a conference. When I give these talks, I usually give the person doing the introducing a pre written introduction. I’d learned that a good intro sets up a great talk, engages participants, etc. This time I forgot to do my intro. As per standard conference protocol, this chap, whom I know casually, got up and said, “This is Gregg Meiklejohn, he’s Canadian and he used to play Pro Hockey. Ladies and Gentlemen, Gregg Meiklejohn!”

My mind is whirring; “What the heck did that guy just say?!?? I’ve never played a day of pro hockey in my life!” He’s smirking as he’s walking away. I have no choice but to roll with it. I try and jump into the fray to deliver a good process improvement talk, but the intro rattled my chains. I gave a self-admitted mediocre talk to tepid applause. The first question at the end was “How does pro hockey have anything to do with Admissions and Marketing in EDU?” And it got worse… After the talk a friend came up and said, “Dude, that was an underwhelming talk…by the way, where’d you play hockey?” Read more