Schools leak so much revenue because of sloppy first point of contact processes.

[Podcast] Enrollment During High Employment Conditions

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

[Podcast] Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

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New! Coaching for our Growing Virtual Adviser Software

Become a Virtual Adviser Software power user with built-in support from Enrollment Resources

In business, as in life, you’re either growing or stagnating. We’ve seen it in the education sector: schools that fail to attract and enroll students find their competitors nudging them out of the way. That’s huge motivation for us to be as effective as we can in giving you the tools to grow. So starting in 2017, our Virtual Adviser Software comes with coaching on new product features. Read more

Voicemail Hazard: Are You Leaking Leads After Hours?

voicemail Creative Commons license 2.0 https://www.flickr.com/photos/salimfadhley/Hi its Scott Spitolnick, VP Admissions Systems Enrollment Resources here leaving you with a performance improvement tip… This tip will take about 30 seconds for you to read. It’s worth every second.

I was mystery shopping after hours, knowing that schools for the most part would be closed. I wanted to confirm my gut feeling, that schools are losing inquiries after hours. Out of 12 calls I made, only ONE went to a live person (answering service). The rest went to front-desk voicemail, or in some cases, just an info message stating I was calling outside of business hours.  Read more

Lead Conversion Tip: Humanize the first point of contact

When sending a confirmation text or email for a first meeting, the Rep can add a photo of him or her. Humanize the first point of contact. Contact rate could go way up. Worth testing.

Cheers, Gregg Meiklejohn