Admissions Nurture Strategy - Enrollment Resources

New Video in the Library: High School Marketing 101 with Lee Doubleday of Imagine America Foundation

April 21, 2022/in Admissions Nurture Strategy, ER Webinars, Podcasts and Workshops, Marketing Communications, Marketing Nurture Campaigns, Marketing Strategy /by Jodie Gastel

We have something exciting for you!

We have a video and transcript available of our latest EDU marketing insights webinar to share with you. On March 17th 2022, as part of Enrollment Resources’ Partner Webinar Series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market.

He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.

It was an amazing session, full of ideas and insights.

You’ll learn:

Who the high school student is and how they’re influenced
Why you should care about high school recruiting
How to create a 5-step strategy for high school recruitment

Watch the video and read the summary here:

High School Marketing 101 with Lee Doubleday of Imagine America Foundation

[Podcast] Enrollment During High Employment Conditions

August 22, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Nurture Campaigns, Marketing on the Internet, Marketing Strategy /by Gregg Meiklejohn

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

[Podcast] Lost Revenue Finder Live

January 26, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Communications, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing Nurture Campaigns, Marketing on the Internet, Marketing SEO, Marketing Social Media, Marketing Strategy, Marketing Traditional Media, Virtual Adviser /by Shane Sparks

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

August 9, 2017/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Strategy, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Management, Marketing Nurture Campaigns, Marketing on the Internet, Marketing Strategy /by Shane Sparks

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression.

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

July 26, 2017/in Admissions 1st Point of Contact, Admissions Nurture Strategy, Admissions Securing the Start, Admissions Strategy, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Management, Marketing Strategy /by Shane Sparks

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

New! Coaching for our Growing Virtual Adviser Software

January 10, 2017/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Announcements & News, Management & Leadership, Virtual Adviser /by ER Team

Become a Virtual Adviser Software power user with built-in support from Enrollment Resources

In business, as in life, you’re either growing or stagnating. We’ve seen it in the education sector: schools that fail to attract and enroll students find their competitors nudging them out of the way. That’s huge motivation for us to be as effective as we can in giving you the tools to grow. So starting in 2017, our Virtual Adviser Software comes with coaching on new product features. Read more

To Embrace or Control Chaos: Big New Choice for Higher Education

January 6, 2016/in Admissions Nurture Strategy, Admissions Securing the Start, Admissions Strategy, ER Book Reviews, Management & Leadership, Marketing Communications, Marketing Management, Marketing Strategy /by Gregg Meiklejohn

Nasim Taleb has written an interesting book called Antifragile. Taleb talks about how, through embracing risk, nature has a way of applying stress to that risk. This, in turn, allows an entity to either fail or succeed under that stress and pressure. The stress related to embracing risk is what makes our society strong; as an illustration, did you know a regularly-stressed femur actually becomes stronger over time? In fact, they are known to become even stronger than concrete.

Some businesses–or people–thrive when there is upheaval by embracing uncertainty and benefiting from it. These folks are known as antifragile. Others who crave the status quo and safety try to control uncertainty rather than embrace it. These are the risk-adverse folks who, according to Taleb, ride the backs of those who strengthen themselves through embracing risk. They are fragile. As an entrepreneur, I’d characterize these types of people as a waste of space. Read more