We want to optimize conversion by split testing follow up tactics. So, the optimum strategy is arrived at through testing…

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Part three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 1

In this first episode of our World-Class Enrollment series, Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources and Velocify EDU leader Steve Davis introduce and give an overview of the seven habits needed to create a World-Class Enrollment Process:

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Taking control or letting chaos rule?

To Embrace or Control Chaos: Big New Choice for Higher Education

Nasim Taleb has written an interesting book called Antifragile. Taleb talks about how, through embracing risk, nature has a way of applying stress to that risk. This, in turn, allows an entity to either fail or succeed under that stress and pressure. The stress related to embracing risk is what makes our society strong; as an illustration, did you know a regularly-stressed femur actually becomes stronger over time? In fact, they are known to become even stronger than concrete.

Some businesses–or people–thrive when there is upheaval by embracing uncertainty and benefiting from it. These folks are known as antifragile. Others who crave the status quo and safety try to control uncertainty rather than embrace it. These are the risk-adverse folks who, according to Taleb, ride the backs of those who strengthen themselves through embracing risk. They are fragile. As an entrepreneur, I’d characterize these types of people as a waste of space. Read more