The big mistake Reps make is they try and sell instead of asking questions and staying in an objective frame of mind, helping prospective students navigate their big giant life change. It takes courage for a rep to put their self interests aside for that of their prospective student.

[Podcast] Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 4

The fourth instalment of “24 Tips on How to Create a World-Class Enrollment Process” focuses on the Interview to Start Ratio. Our panelists jump into topics including how your school can optimize your interview-to-sit ratio in an ethical way. Listen for thought-starters you can use today.

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Constraint Theory and Process Improvement in Admissions

There is this cool process improvement book called The Goal by Eliyahu M. Goldratt, an expert in Constraint Theory. Constraint Theory is used in effectively building jets or missiles or mainframe computers. Why is an EDU guy writing an article about manufacturing efficiencies? It’s because there are analogies everywhere and, as it happens, Constraint Theory can be used very well in improving EDU marketing and admissions performance. Go figure.

Manufacturing meets Higher EDU Enrollment Management…read on.

The Goal is a manual on Constraint Theory and Process Improvement told by way of a parable. Here is the story… This dude Alex worked for a big Candy Manufacturing Company. He was brought into the VP’s office one day and was told he had to turn around this production plant or it was doomed. He had 90 days to turn around a failing production plant or it would be shut down. As it turned out, Alex grew up in the town where the Production Plant was located. Many of his buddies from high school worked there; even, his brother in law worked there. There was huge pressure on this guy to figure this problem out or he would be left a pariah in this community where he grew up, a lump of coal for Christmas from brother in law etc…  Read more

Quick Tip: Text reminders increase meeting attendance

Texting increases meeting attendanceHow many times have you arranged a meeting only to have the other person arrive late, or not at all? Missed appointments are a frustrating waste of your time and money.

There is a simple way to improve your show rate for Admissions/Sales appointments: send a text reminder*. Try testing 1-2 hours prior to the meeting and see what your results are. In your testing, try for a 7-9% lift.

A Vendor offering corporate texting services is Textaim (no, I don’t own shares).

* make sure you get permission first

Would You Spy on Your Admissions Staff?

When I was a young boy I was in Cub Scouts, the precursor to Boy Scouts. One session we made homemade periscopes, manufactured from cardboard boxes and a couple small rectangular mirrors. The periscopes were painted inside and out in flat black paint. I was now in possession of a three foot long instrument of stealth. A flat black spying machine just like the sub commanders used in the movie Das Boot.

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