It takes courage for a rep to put their self interests aside for that of their prospective student.

Quick Tip: Text reminders increase meeting attendance

Texting increases meeting attendanceHow many times have you arranged a meeting only to have the other person arrive late, or not at all? Missed appointments are a frustrating waste of your time and money.

There is a simple way to improve your show rate for Admissions/Sales appointments: send a text reminder*. Try testing 1-2 hours prior to the meeting and see what your results are. In your testing, try for a 7-9% lift.

A Vendor offering corporate texting services is Textaim (no, I don’t own shares).

* make sure you get permission first

Would You Spy on Your Admissions Staff?

When I was a young boy I was in Cub Scouts, the precursor to Boy Scouts. One session we made homemade periscopes, manufactured from cardboard boxes and a couple small rectangular mirrors. The periscopes were painted inside and out in flat black paint. I was now in possession of a three foot long instrument of stealth. A flat black spying machine just like the sub commanders used in the movie Das Boot.

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