On Thursday, August 29th, at 11 a.m. PST / 2 p.m. EST, we will take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.
DOA is the tough job of herding wild cats while trying to meet corporate objectives. Here are some thought starters for you.
This article was originally published in Career Education Review on February 13, 2019.
We gave a talk at a conference recently. We began by asking a question to the audience:
Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?
- Extraordinary design skills
- Tremendous copywriting or persuasive communication skills
- Permission to split test ideas without fear of failure
- Excellent brand-building social media campaigns
- Effective media buying and the ability to find pools of interest
It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!
- The unfortunate reason why second best is actually the first loser
- How to start making 1% improvements by rethinking the habits you take for granted
- The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY
I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.
The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more
Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.
The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.
Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more
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