DOA is the tough job of herding wild cats while trying to meet corporate objectives. Here are some thought starters for you.

[Podcast] The Anatomy Of A Rock Star DOA

Enrollment Management Round Table with Enrollment Resources Transcript - The Anatomy Of A Rock Star Director Of Admissions

In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Read more

[Transcript] The Anatomy Of A Rock Star DOA

Enrollment Management Round Table with Enrollment Resources Transcript - The Anatomy Of A Rock Star Director Of Admissions

This is the full transcript of Podcast #49 “The Anatomy Of A Rock Star DOA” hosted by Gregg Meiklejohn, Tom King, and Scott Spitolnick.

Listen to it on demand here. Read more

[Webinar] The Anatomy Of A Rock Star DOA

The Anatomy Of A Rock Star DOA - A webinar from Enrollment Resources

On Thursday, August 29th, at 11 a.m. PST / 2 p.m. EST, we will take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.

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Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

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[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment ResourcesIt’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

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How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

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[Podcast] The Anatomy Of A Rock Star DOA

Enrollment Management Round Table with Enrollment ResourcesThe role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more