Why hunt for more leads when you can improve lead conversion instead?

[Transcript] The Anatomy Of A Rock Star DOA

Enrollment Management Round Table with Enrollment Resources Transcript - The Anatomy Of A Rock Star Director Of Admissions

This is the full transcript of Podcast #49 “The Anatomy Of A Rock Star DOA” hosted by Gregg Meiklejohn, Tom King, and Scott Spitolnick.

Listen to it on demand here. Read more

[Webinar] The Anatomy Of A Rock Star DOA

The Anatomy Of A Rock Star DOA - A webinar from Enrollment Resources

On Thursday, August 29th, at 11 a.m. PST / 2 p.m. EST, we will take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.

Read more

[Podcast] How To Optimize Enrollment Revenue With Lean Management

Enrollment Management Round Table logo

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget.   Read more

[Transcript] How To Optimize Enrollment Revenue With Lean Management

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #48 “How To Optimize Enrollment Revenue With Lean Management” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

Read more

How To Optimize Enrollment Revenue With Lean Management

How To Optimize Enrollment Revenue With Lean Management from Enrollment ResourcesYou are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.

Read more

Job Security Through a Culture of Testing

This article was originally published in Career Education Review on February 13, 2019.


We gave a talk at a conference recently. We began by asking a question to the audience:

Imagine you are running a marketing department (most in the room were) and you’re only allowed to be excellent at one skill set – and mediocre at the rest – to help you meet your objectives. Which of the following would you choose, and why?

  • Extraordinary design skills
  • Tremendous copywriting or persuasive communication skills
  • Permission to split test ideas without fear of failure
  • Excellent brand-building social media campaigns
  • Effective media buying and the ability to find pools of interest

Read more

Reach Within Grasp

Reach Within Grasp - Enrollment Resources

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.

Read more