[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

February 21, 2019/in Admissions DOA Stuff, Admissions Strategy, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table with Enrollment Resources It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

The unfortunate reason why second best is actually the first loser
How to start making 1% improvements by rethinking the habits you take for granted
The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

How 1% Improvements Can Translate Into Millions Of Dollars

January 17, 2019/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Strategy /by Gregg Meiklejohn

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

How to Write Compliant Copy That Converts

December 10, 2018/in ER Announcements & News, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Shane Sparks

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.

[Podcast] The Anatomy Of A Rockstar DOA

November 28, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Virtual Adviser /by Christie Burns

Enrollment Management Round Table with Enrollment Resources The role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

[Transcript] The Anatomy Of A Rockstar DOA

November 28, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership /by Christie Burns

Enrollment Management Round Table with Enrollment Resources Transcript This is the full transcript of Podcast #45 “The Anatomy of a Rockstar DOA” hosted by Tom King and Scott Spitolnick.

Listen to it on demand here.

The Hidden Motivations Of Your Prospective Students

October 31, 2018/in Admissions DOA Stuff, Admissions Strategy, ER Announcements & News, ER Case Studies, Management & Leadership, Marketing Communications, Marketing Strategy, Virtual Adviser /by Shane Sparks

Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.

The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.

Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more

[Podcast] Enrollment During High Employment Conditions

August 22, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Nurture Strategy, Admissions Referrals and PDLs, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Nurture Campaigns, Marketing on the Internet, Marketing Strategy /by Gregg Meiklejohn

Enrollment Management Round Table with Enrollment Resources Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more