[Bite-Sized Big Ideas] A Peek Around The Corner

July 9, 2018/in Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

Get the big ideas we at Enrollment Resources believe leaders in the Education space should be thinking about in a bite-sized article or audio clip.

2 minute read

Audio available

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out? Listen or read after the jump! Read more

Social media messes you should know about

April 26, 2018/in Management & Leadership, Marketing Communications, Marketing on the Internet, Marketing Social Media, Marketing Strategy /by Gregg Meiklejohn

Photo by Alice Achterhof on Unsplash

Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.

Beware the Pettiness of Marketing Agencies

February 22, 2018/in ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy /by Shane Sparks

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

Why Andrew Will Never Get Fired From His VP Marketing Position

February 1, 2018/in Admissions Strategy, Management & Leadership, Marketing Management, Marketing Strategy /by Gregg Meiklejohn

I gave a talk at a Marketing Conference recently. I began by asking a question of the participants that went something like this:

Imagine you are running a marketing department (most in the room were) and you’re allowed only one excellent skill set (the rest being meh) to help you as you try and meet your objectives. Which of these would it be?

Tremendous design skills
Tremendous copywriting or persuasive communication skills
The ability to split test
Building brand through excellent social media campaigns
The ability to find pools of interest, media buying

After allowing the audience to debate amongst themselves for a few minutes, I asked for ‘pitches.’ Some said Design was crucial to get people to notice ads at all; others said Copywriting was crucial to present an argument for someone to take action. I heard a compelling argument about how filling a trout pond with more trout gives you a better shot at catching fish, i.e., Media Buying. And there was some gibberish about Social Media. Read more

[Podcast] Lost Revenue Finder Live

January 26, 2018/in Admissions 1st Point of Contact, Admissions DOA Stuff, Admissions Securing the Start, Admissions Strategy, Admissions The Interview, ER Webinars, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing Management, Marketing on the Internet, Marketing Strategy, Virtual Admissions Adviser /by Shane Sparks

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Start 2018 With Fresh Eyes

January 2, 2018/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Shane Sparks

The feelings your school instills in a prospective student make or break their buying decision. Those feelings – including that all important first impression – begin long before they ever come face-to-face with your Admissions Rep.

[Podcast] How To Create A Culture of Innovation

December 1, 2017/in Admissions Strategy, ER Webinars, Management & Leadership, Marketing Strategy /by Shane Sparks

Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn’t you rather your school be known as the Apple Computer or Tesla of your sector?