by Shane Sparks, Co-founder
For years, Gregg and I have been advocating for “risk reversals” in the admissions process. It’s a concept used successfully in many other industries (heck, WE use a risk reversals for our school clients), but rarely used in career education. A “risk-reversal” is simply a way to remove the perceived risk in the mind of the prospect. Guarantees, free trials, test-drives, etc. are all examples of risk reversals.