Are You Choosing To Partner With Losers?

July 7, 2020/in Admissions Strategy, Management & Leadership, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy, Virtual Adviser /by Shane Sparks

Are You Choosing To Partner With Losers? - From Enrollment Resources

Yesterday I got off the phone with a client. It was a good news call. We’ve cut his cost-per-lead by 43% and increased his lead flow by 106% since Enrollment Resources took over the management of his Google Ads campaign. He was very happy.

But what was interesting to me was the story he told me about how his partner had been reluctant to hire us in the first place, preferring to stay with their previous vendor. It was only after a year of lousy performance that his partner finally agreed, with the caveat that: “You’ll take the blame if this doesn’t work.”

He is looking pretty good now.

I understand that some companies over promise and under deliver to “win” business. We don’t — mostly because Gregg and I don’t like liars. We also know it’s a short-sighted business development strategy, and the truth always comes out anyway.

So, I get that people are cautious about change. I am too. But help me understand something:

How Persistence Pays In Hard Times In Business

April 6, 2020/in Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy, Virtual Adviser /by Gregg Meiklejohn

Photo by Austin Walker on Unsplash

Right out of college, I worked for a forestry company that specialized in milling cedar logs into cedar roofing products, shakes, and shingles. When I started work, the country was deep into a recession. Not as many people were building or roofing houses, so the cedar shake and shingle industry was in the tank. I was expecting a Shortage of Work layoff notice, but the long-term employees told me not to worry.

Admissions Relief – Set Up Effective Remote Admissions Fast

March 23, 2020/in Admissions Strategy, ER Announcements & News, ER Industry News, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

As many schools rapidly shift to online operations in the wake of the COVID-19 crisis, Admissions teams are struggling to be effective when in-person interviews are not possible.

To help schools organize high-performing Remote Admissions Programs quickly, we’re offering free 60-day emergency pilot projects of our Remote Admissions Pathway module in Virtual Adviser on a first-come, first-served basis, with clients given preference.

Contact Suzanne@enrollmentresources.com or call 250-391-9494 for info and to coordinate a demo. We’re here to help!

Weekly Client-Only Admissions Huddles

For the foreseeable future, we are holding weekly Client Admissions Huddles on Thursdays at 11am PST / 2pm EST.

We will focus on how your school can keep Admissions functioning during the crisis, including:

Virtual Admissions challenges
Holding on to enrolled students
Any other obstacles you are coming across

Get your Admissions questions answered and learn best practices about this critical topic.

If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information, or reach out to your ER Rep.

How To Organize A Quality Remote Admissions Program Quickly – Podcast

In this short podcast, Tom and Gregg provide an overview of what your school needs to organize a quality Remote Admissions Program quickly. Listen here.

Your School’s Core Strength

December 16, 2019/in Admissions Strategy, Enrollment Tips, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

Photo by Paweł Czerwiński on Unsplash

When training for a sport or physical endeavor, the best personal trainers direct their client’s focus to one key thing — their core strength — to ensure they have a strong and stable base. Before investing effort and time in the legs, arms, and chest, etc., the trainer creates strength, stability, and power in the body’s core first. When the body’s core is strong, the other parts cruise along for the ride.

[Podcast] Strategies To Get The Regulators Off Your Back

October 17, 2019/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Christie Burns

Enrollment Management Round Table with Enrollment Resources - Strategies To Get The Regulators Off Your Back

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

Listen to episode #50 of The Enrollment Management Round Table Podcast now! Read more

Strategies To Get The Regulators Off Your Back

September 23, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

Photo by Maarten van den Heuvel on Unsplash

With the howl and cry about impending regulations, past hurts, and overwhelming burdens set upon proprietary schools, I say enough is enough; it’s time to prepare. Title IV funding could end, the well could run dry, and it could be abrupt. It is prudent for proprietary schools to plan for Title IV to diminish or expect to get hammered in some fashion in the next two to three years. In my view, schools should explore alternatives to Title IV funding-trough before it is too late.

There are ways to get the regulators off your back by securing alternative funding pools. But, there is another strategy that can decrease your school’s need to secure alternate funding sources (such as you local Savings and Loan).

[Podcast] How To Optimize Enrollment Revenue With Lean Management

August 2, 2019/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table logo

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Read more