Marketing Strategy | Enrollment Resources

[Podcast] Strategies To Get The Regulators Off Your Back

October 17, 2019/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy /by Christie Burns

Enrollment Management Round Table with Enrollment Resources - Strategies To Get The Regulators Off Your Back

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

Listen to episode #50 of The Enrollment Management Round Table Podcast now! Read more

Strategies To Get The Regulators Off Your Back

September 23, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

Photo by Maarten van den Heuvel on Unsplash

With the howl and cry about impending regulations, past hurts, and overwhelming burdens set upon proprietary schools, I say enough is enough; it’s time to prepare. Title IV funding could end, the well could run dry, and it could be abrupt. It is prudent for proprietary schools to plan for Title IV to diminish or expect to get hammered in some fashion in the next two to three years. In my view, schools should explore alternatives to Title IV funding-trough before it is too late.

There are ways to get the regulators off your back by securing alternative funding pools. But, there is another strategy that can decrease your school’s need to secure alternate funding sources (such as you local Savings and Loan).

[Podcast] How To Optimize Enrollment Revenue With Lean Management

August 2, 2019/in Admissions Strategy, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table logo

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Read more

[Transcript] How To Optimize Enrollment Revenue With Lean Management

August 2, 2019/in Admissions Strategy, Enrollment Tips, ER Webinars, Podcasts and Workshops, Management & Leadership, Marketing Strategy, Virtual Adviser /by Christie Burns

Enrollment Management Round Table with Enrollment Resources Transcript This is the full transcript of Podcast #48 “How To Optimize Enrollment Revenue With Lean Management” hosted by Gregg Meiklejohn, Shane Sparks, and Tom King.

Listen to it on demand here.

How To Optimize Enrollment Revenue With Lean Management

July 10, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Gregg Meiklejohn

How To Optimize Enrollment Revenue With Lean Management from Enrollment Resources You are most likely aware of the operational discipline known as Lean Management. It’s fascinating stuff, especially if you work within the Enrollment Management space. After this quick history lesson, you’ll see why.

Google’s Mission: Content vs. User Context

June 10, 2019/in ER Announcements & News, ER Industry News, Marketing CRO (Conversion Rate Optimization), Marketing on the Internet, Marketing Strategy /by Tammy Miles

Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.

Do You Know Your Prospect? Google Does

Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.

Reach Within Grasp

April 3, 2019/in Admissions Strategy, Management & Leadership, Marketing Strategy /by Michael Schulte

Photo by Markus Spiske on Unsplash

We have a management philosophy that my business colleague, Gregg, came up with called “Reach within Grasp.” It means we ask ourselves: “If we take on a project, can we finish it?” This may seem like an obvious question, but I’m frequently surprised by how many projects get started, by myself or by clients, that can’t reasonably be finished.