Rolex powers the new Air-King with its manufacturer's automatic caliber 3230, which was introduced in 2020 and has become the brand's premier choice for non-dated three-hand models and features innovative components such as the brand's anti-magnetic Chronergy escapement. Replica Rolex has equipped these replica watches with a classic Oyster bracelet that is fully brushed stainless steel.
We have a video and transcript available of our latest EDU marketing insights webinar to share with you. On March 17th 2022, as part of Enrollment Resources’ Partner Webinar Series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market.
He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.
It was an amazing session, full of ideas and insights.
You’ll learn:
Who the high school student is and how they’re influenced
Why you should care about high school recruiting
How to create a 5-step strategy for high school recruitment
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Jodie Gastelhttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngJodie Gastel2022-04-21 12:40:192022-04-21 12:40:19New Video in the Library: High School Marketing 101 with Lee Doubleday of Imagine America Foundation
As marketers we are always pushing to grow, break new ground, and stay ahead of our competition. We may test a new advertising approach, a different angle on a value proposition, build channel partnerships, or realign our marketing for performance and growth.
An area perhaps less explored is when bright ideas fail to live up to expectations. Testing is a science but mostly it’s trial and error where breakthroughs come by being curious around the why-of-things, especially when results flop.
Understanding your prospects at their level and being able to communicate to their needs and aspirations is the foundation of all great breakthroughs
In a recent landing page test for Google Ads, we started to notice some common trends for expensive to market programs that had commonality among competition. Most schools were running these programs, Google search advertising was expensive and cost per leads were higher than we wanted for our clients. We were having some breakthrough success across other program landing page tests, improving conversion rates by 30% on average, so we adopted a similar approach to what we’ve called our “problem programs.” Think teenage angst.
Pages were built with a new design, rewritten, and expectations were high. To our surprise and disappointment, the tests dropped performance and increased cost per lead so we stopped the test to protect ROI.
You can go two ways with a situation like this:
Determine that the control is the better version and carry on to a new test
Question why performance went in the opposite direction we wanted
In many ways, conversion rate optimization analysts will forgo the failure and move on to something new. The tendency is to seek the win, which is great, but often that win or insight can be hidden in the failure.
We tend to lean in on curiosity.
Since Virtual Advisor encapsulates the stories behind a prospects’ journey, we started to dig into the data we had on those programs. We also questioned if the program value proposition wasn’t aligned with where the prospect was in their journey.
Were they already invested in the career? Were they just starting their research? Why are they inquiring now? To help answer these questions, we decided to use our form technology to trigger a seamless survey on a second step form. We then combined that data with Virtual Advisor’s quantitative and qualitative data on these programs and started to uncover some blind spots in our copywriting.
In most instances, our prospects had been thinking about the career for some time, in many cases years. The pandemic has been an interesting catalyst for many folks looking to explore a different path in their lives. The knowledge that the career path is not new to them and they have done their research prompted us to reframe how we spoke to them in our copy.
We’re currently on iteration #3 for this test and will likely have results in the new year but the point is not necessarily about the end result in this case. It got our wheels turning around leveraging our form technology and aligning Virtual Advisor user data to improve your school’s conversion rates in other ways we hadn’t thought of before exploring why our tests had failed.
Understanding your prospects at their level and being able to communicate to their needs and aspirations is the foundation of all great breakthroughs.
Any insights you can attain to further your understanding and have more meaningful conversations, online and offline, is a recipe for great things. Combine that with seamless technology to foster a supportive user experience, it begins to get really interesting.
All enrollment marketing, regardless of the type of school, is a response to prospective student intent.
Every prospective student is on a buying continuum: Some are very close to enrolling — they’ve done their research, view your brand favourable, or have some connection to your school. Others are at the very beginning of their journey — they are researching you, your competitors, different program paths, and even whether they want to go to school.
Think of it as a concentric circle around intent to enroll. Inbound calls and application forms are high intent (but lower volume). An inquiry form is moderate intent — it represents someone sufficiently interested willing to reach out but not ready to apply. Quizzes, downloads, etc are lower intent (but higher volume). As the circle expands volume increases as there are more prospects on the outer edges, than in the middle.
Most schools are way too timid in how they market. They’ve got an inquiry form, which attracts a very specific person at a very specific point in their journey. And maybe some links to their social media accounts. But that’s it.
It’s much better offering too many ways to connect than not enough. Some of your colleagues may perceive it as too “pitchy” but what you are really doing is respecting where your prospect is at in their journey.
There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. In this video, Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, share: How to guard your school against the potential fallout from these changes The […]
https://enrollmentresources.com/wp-content/uploads/2021/02/Recent-Changes-In-The-Paid-Search-Environment-And-How-They-Can-Affect-Your-School.jpeg7201280Christie Burnshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngChristie Burns2021-02-02 09:45:452021-02-25 08:13:39Recent Changes In The Paid Search Environment And How They Can Affect Your School [VIDEO]
Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.
But, as we have all witnessed, 2020 has been anything but typical.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-12-28 09:21:482020-12-28 09:21:48Are You Ready For A Strong January?
The Managing Partner of a four-campus Career College in British Columbia, Canada, wanted to increase the volume and quality of leads generated through digital advertising. This Case Study shows what happened with their first agency, then looks at the results after the Enrollment Resources Conversion Team took control.
https://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.png00Tammy Mileshttps://enrollmentresources.com/wp-content/uploads/2019/02/New-ER-signature.pngTammy Miles2020-09-28 09:53:042021-02-02 13:22:49[Case Study] How This 4 Campus College Saved 43% On Their Lead Generation And Increased Inquiries By 109%
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.
