I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.
In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more
As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.
Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.
One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.
We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.
We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.
Is your marketing company helping or hurting you? Unfortunately, marketing companies can harm your school’s marketing efforts if they don’t have a proper understanding of the education sector. The same tricks that work in other industries may not be effective in the education field, or worse, may be detrimental to your school’s marketing efforts. At ER we have your back! Learn education marketing tactics that work and indicators that your marketing company may not have your best interests at heart.
Check out our Podcast #36 “Is it Time to Fire your Marketing Company?” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!
Today, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel.
Enrollment Management Tip:
Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put their life in your hands?”
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Office Hours: Mon to Fri, 8:00 – 4:00 PST