[Podcast] Enrollment During High Employment Conditions

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

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[Podcast] Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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[Podcast] Is it Time to Fire your Marketing Company? Education Marketing Strategies with ER

Is your marketing company helping or hurting you? Unfortunately, marketing companies can harm your school’s marketing efforts if they don’t have a proper understanding of the education sector. The same tricks that work in other industries may not be effective in the education field, or worse, may be detrimental to your school’s marketing efforts. At ER we have your back! Learn education marketing tactics that work and indicators that your marketing company may not have your best interests at heart.

Check out our Podcast #36 “Is it Time to Fire your Marketing Company?” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!

Marketing now controls two-thirds of the admissions process

Female student at computerToday, prospective students do most of their research about their EDU buying decision away from the school. When an Admissions Advisor connects with a student, they are about 2/3 along the buying funnel.

Enrollment Management Tip:

Focus your copywriter/ad agency to up their game. Promotional material should answer only one question: “Why should someone put their life in your hands?”

Is Your Marketing Information Selfish or Empathetic?

Is your marketing information selfish or empathetic?

Is your promotional information written in selfish ‘feature language’? Consumers are like selfish six-year-old kids and hate reading other people’s selfish language. It’s all about what’s in it for the consumer when parting with their dollars.

Tip:

Write in benefit language, become an empathetic organization.