You can lift conversion rates 2-3 % by paying attention to how you nurture so called ‘Stale’ Leads. Internet leads need to be qualified. Are they prospective customers or are they simply early in their cycle researching. ER has a fantastic lead qualification tool Virtual Adviser.

New Video in the Library: High School Marketing 101 with Lee Doubleday of Imagine America Foundation

We have something exciting for you!

We have a video and transcript available of our latest EDU marketing insights webinar to share with you. On March 17th 2022, as part of Enrollment Resources’ Partner Webinar Series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market.

He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.

It was an amazing session, full of ideas and insights.

You’ll learn:

  • Who the high school student is and how they’re influenced
  • Why you should care about high school recruiting
  • How to create a 5-step strategy for high school recruitment

Watch the video and read the summary here:

[Podcast] Enrollment During High Employment Conditions

Enrollment Management Round Table with Enrollment ResourcesYour pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more

[Podcast] Lost Revenue Finder Live

Enrollment Management Round Table with Enrollment ResourcesWe have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

Read more

[Podcast] 24 Tips on How to Create a World-Class Enrollment Process – Part 3

Enrollment Management Round Table with Enrollment ResourcesPart three of “24 Tips on How to Create a World-Class Enrollment Process” explores how to build a culture that obsesses about a positive first impression. Our panelists provide valuable, actionable tips that will help your school create a great first impression. 

Read more

[Podcast] Is it Time to Fire your Marketing Company? Education Marketing Strategies with ER

Enrollment Management Round Table with Enrollment ResourcesIs your marketing company helping or hurting you? Unfortunately, marketing companies can harm your school’s marketing efforts if they don’t have a proper understanding of the education sector. The same tricks that work in other industries may not be effective in the education field, or worse, may be detrimental to your school’s marketing efforts. At ER we have your back! Learn education marketing tactics that work and indicators that your marketing company may not have your best interests at heart.

Check out our Podcast #36 “Is it Time to Fire your Marketing Company?” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!

Is Your Marketing Information Selfish or Empathetic?

Is your marketing information selfish or empathetic?

Is your promotional information written in selfish ‘feature language’? Consumers are like selfish six-year-old kids and hate reading other people’s selfish language. It’s all about what’s in it for the consumer when parting with their dollars.

Tip:

Write in benefit language, become an empathetic organization.