Social Media is simply PR 2.0. While there are all kinds of cute Social Media Distribution tricks they key is to have relevant content. Make it true ‘and’ contagious. That’s the key. Remember you sell with advertising and brand build with PR. Social Media is a subset of PR.

Social media messes you should know about

Unscrupulous marketers create their share of social media messes.

Photo by Alice Achterhof on Unsplash

Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.

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Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

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[Podcast] Lost Revenue Finder Live

We have this cool, free five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Click here to try Lost Revenue Finder yourself.

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live.

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[Podcast] Is it Time to Fire your Marketing Company? Education Marketing Strategies with ER

Is your marketing company helping or hurting you? Unfortunately, marketing companies can harm your school’s marketing efforts if they don’t have a proper understanding of the education sector. The same tricks that work in other industries may not be effective in the education field, or worse, may be detrimental to your school’s marketing efforts. At ER we have your back! Learn education marketing tactics that work and indicators that your marketing company may not have your best interests at heart.

Check out our Podcast #36 “Is it Time to Fire your Marketing Company?” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!

Enrollment Management Minute: Branded Content on Social Media

I bet that 80-90% of the Social Media news fed to you each day is semi-useless crap, with little empathy for the target audience (you). Branded content is dead, like empty calories that passes itself off as food.

Don’t do it.

When posting online, have the guts to base your words on original analysis and thought. Support your market position by being hardcore in your opinions. Kind of like this tip. You will repel and attract, which is how you build market share.

Is Your Marketing Information Selfish or Empathetic?

Is your marketing information selfish or empathetic?

Is your promotional information written in selfish ‘feature language’? Consumers are like selfish six-year-old kids and hate reading other people’s selfish language. It’s all about what’s in it for the consumer when parting with their dollars.

Tip:

Write in benefit language, become an empathetic organization.

Embrace Disruption

Seventy percent of companies within the Fortune 1000 did not exist 10 years ago. The disruption and consumption of 100-year-old enterprises are now commonplace. EDU is like the Telecomm industry 15 years ago. The natural lifeforce of Western Commerce is many companies looking to take advantage of inefficiencies (ie: Uber, Craigslist, Udacity).

Tip:

Embrace this disruption by doing an do an ‘amazing’ job of filling needs. There are many ways to do this: competency-based learning, blended learning, flipping classrooms, day 1 externships, employer-funded training, etc. Put safety nets in place, then attack with aggressive split-testing.