There are even more changes to the digital marketing environment coming in 2021, and at least five of those developments are likely to affect your school. In this video, Tammy Miles, Director of Paid Search Marketing, and Chris Cunningham, Conversion Leader, share: How to guard your school against the potential fallout from these changes The […]
Rather than hunt for traffic pools (hello Ad Agencies) use Conversion Rate Optimization (CRO) tactics to improve lead flow on web properties and even traditional media. Improve lead conversion from 2-4%, that’s double, which translates into huge rev lifts. Do more with what you’ve got.
Typically this time of year, schools would start to see declines in leads through paid search advertising and inquiries from prospective students through their website as folks get busy preparing for the holidays.
But, as we have all witnessed, 2020 has been anything but typical.
Higher Education Marketer Is Recognized For Ethical Business Practices
VICTORIA, British Columbia – Sept. 25, 2020
Enrollment Resources is proud to announce that they have achieved an A+ rating with the Better Business Bureau (BBB). An A+ rating shows that the BBB is highly confident that Enrollment Resources consistently treats their customers in a fair and honest manner, is transparent in their business practices and engages in truthful marketing and advertising.
Tammy Miles is the Director of Paid Search Marketing at Enrollment Resources. She recently attended the 2019 Google Marketing Live Conference in San Francisco. The event attracted over 5000 participants from 68 Countries, with most of the buzz focused around Google’s new ad features and artificial intelligence (AI) technology innovations. This is her summary of the main takeaways for schools looking to reach their EDU prospects.
Do You Know Your Prospect? Google Does
Google reiterated their mission: to deliver content that is useful, helpful, and transparent to their users while creating personalized and meaningful experiences that respect the privacy of those same users. To that end, Google advertising is heading beyond content and creative to the vast universe of user context.
It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!
- The unfortunate reason why second best is actually the first loser
- How to start making 1% improvements by rethinking the habits you take for granted
- The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.
In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more
Social media has been twisted for profit and gain. Furthermore some unscrupulous Marketers are using some nasty tactics to pull the wool over your eyes. Here are just a few ways they are leveraging social media platforms for their fun and their profit.