Traditional Media is expensive, therefore must be treated carefully. Split testing your ad copy is key, for that will in turn optimize conversion rates.

How the Lead Generation Industry is Putting the Career College Sector Out of Business

I recently heard the most egregious example of lead fraud in my life from a client in DC. One of his admissions rep called on a prospect who, in a fit of anger, let him know that the day prior he’d been on the phone to refinance a loan, and that the operator had asked if he’d ever thought about going back to school. The next day he received 30 phone calls from schools.

That’s what now constitutes a “lead” in the edu space. God help you.

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