[Podcast] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment ResourcesIt’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

  • The unfortunate reason why second best is actually the first loser
  • How to start making 1% improvements by rethinking the habits you take for granted
  • The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

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[Transcript] How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #46 “How 1% Improvements Can Translate Into Millions Of Dollars” hosted by Gregg Meiklejohn, Shane Sparks, Tom King and special guest Brian Willett.

Listen to it on demand here.

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How 1% Improvements Can Translate Into Millions Of Dollars

Enrollment Resources illustrates how little effort it actually takes to be more successful than your competition

Original Photo by Patrick Perkins on Unsplash

I have a story about ‘1%’ and how it can be the difference between mediocrity and excellence for a school.

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How to Write Compliant Copy That Converts

How to Write Compliant Copy That Converts from Enrollment Resources

Original photo by Joanna Kosinska on Unsplash

The typical approach for EDU digital marketing is centered around building an empirical argument to pursue training. Most marketers (us included) build arguments that rely on factual claims like placement rate, completion rate and graduate salaries to provide proof of the school’s value, followed by a call to action to fill out a form in return for more information about the school. This model is focused on sharpening that argument with hard data.

It’s not a bad approach and most schools do have stats to be proud of, but it does ride a compliance edge. If the data isn’t spectacular (i.e., completion rate or placement rate isn’t solid) or, more likely, claims rely on data that isn’t current, compliance problems arise. It’s easy for a school to overstate performance metrics mistakenly, and easier still for a landing page or website copy that was written months or years ago to get overlooked when new stats emerge.

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[Podcast] The Anatomy Of A Rockstar DOA

Enrollment Management Round Table with Enrollment ResourcesThe role of an Admissions Director is not to grow sales, but to grow their people! Click play now to learn the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. Read more

[Transcript] The Anatomy Of A Rockstar DOA

Enrollment Management Round Table with Enrollment Resources TranscriptThis is the full transcript of Podcast #45 “The Anatomy of a Rockstar DOA” hosted by Tom King and Scott Spitolnick.

Listen to it on demand here.

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[Podcast] Enrollment During High Employment Conditions

Enrollment Management Round Table with Enrollment ResourcesYour pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. Click to listen to Enrollment During High Employment Conditions: How to adapt to today’s education market. Read more