screen capture of search bar

Why Google May Not Be Your Friend

Major online media players like Google and Facebook have made significant changes to how Advertisers can now interface with them.

Revenue per user at Facebook has increased almost 400% in recent years. Google has eliminated most of the paid search opportunities on search results pages from ten to only four. The positioning of paid ads, combined with Google’s search results, places profile hogs all above the fold on most keyword submissions.

We’ll be exploring the following questions:

  • What does this mean for finding targeted leads?
  • How are schools to compete with organizations with deeper pockets?
  • Which strategies – and alternatives – should we create to save lead flow?
  • How much of a drop in leads should schools expect?

Join Enrollment Resources founders Shane Sparks and Gregg Meiklejohn along with our own AdWords Conversion Experts Ryan Emery and Tammy Miles to learn how to overcome this paid search restructuring.

Check out our Podcast #31 “Why Google May Not Be Your Friend” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

[Podcast ] Seven Low Cost Tips To Increase Your Next Intake

Did you meet your January targets? How are you planning on meeting them?

Adding in those last few students to an intake can turn underwhelming intake numbers into full enrollment.

In this short, yet packed webinar, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks shared seven simple process improvements you can implement immediately at little or no cost. Terry Zaleski of CNYSCS.com also said a few words explaining Why State Associations are Important to the Success of Your School.

Check out our Podcast #30 “Seven Low Cost Tips To Increase Your Next Intake” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

[Podcast] Anatomy of a Rock Star Admissions Rep: How to Amp up Your Team

Career Education Review expanded their webinar topics and we were thrilled to participate in this valuable webinar on admissions and present alongside Velocify back on November 19th, 2015.

There are seven key skills and habits that top performing reps bring to work every single day. How can you efficiently transfer these attributes to underperforming reps — and have it stick?

Our panel cracked the admissions code and shared the seven high-performance attributes of top performing reps. Learn about constructive action items and at least three practical ways to transfer these attributers! Read more

The Marketing Choices You Make and Why 76% Of Them Don’t Work

Three.

That’s the number of tweaks you need to make to your marketing efforts to increase your school’s revenue 22%.

Learn the initial tweak to make in the in this podcast: The Marketing Choices You Make and Why 76% Of Them Don’t Work.

Gregg Meiklejohn explores the marketing tools schools use, explains which top methods have the highest ROI, and which are the remaining 76% that are NOT turning your dollars into students.

Come learn what’s what and ask questions of our resident expert.

Check out the Webinar: “The Marketing Choices You Make and Why 76% Of Them Don’t Work” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!

[Podcast] Systematizing Your Admissions Process

Gregg Meiklejohn facilitates a panel discussion on systematizing admissions processes. Guest panelists are:

  • Tash Uray, Senior Process Improvement Expert
  • Joe Girard, Director of the Admissions Performance Institute
  • Jim Paris, Senior VP Admissions.

Check out our Podcast #25: “Systematizing Your Admissions Process” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

New Research – Call Length to Appointment Set Rate Conference Call

New research: How quality discussions with prospective students impacts enrollment rate…

First point of contact with a potential student is the murky area where marketing ends and the admissions process begins.  A weak process during this stage in the enrollment process can reduce revenues by as much as 30%.  At Enrollment Resources (ER), we know that small process improvements throughout the enrollment process can result in retaining that revenue.

In this recorded conference call, Gregg Meiklejohn from ER and Martin Lind from Velocify share new research about the dynamics between the length of calls with inquiries and appointment set rate.  What is the ideal call length?  The answer might surprise you.  We will also explore what is the best call length during the morning, afternoon and evening and the days of the week.

[Podcast] Give Your Admissions Team Some Love With Virtual Admissions Adviser

The Virtual Admissions Adviser is a web-based prospect engagement software platform that helps marketing and admissions teams encourage and motivate prospects throughout the Enrollment Management funnel. It allows you to empower prospective students and allows prospects to explore your school in a fun and meaningful way throughout the Admissions funnel. By allowing inquiries to participate in the process, you get qualified prospects excited at the idea of meeting with your admissions staff. Virtual Admissions Adviser supports your Admissions Team so they can do what they do best.

Check out Podcast #24: “Give Your Admissions Team Some Love With Virtual Admissions Adviser” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders sharing their wisdom to you – for free!

Listen to the Podcast Now!