I bet that 80-90% of the Social Media news fed to you each day is semi-useless crap, with little empathy for the target audience (you). Branded content is dead, like empty calories that passes itself off as food.
Don’t do it.
When posting online, have the guts to base your words on original analysis and thought. Support your market position by being hardcore in your opinions. Kind of like this tip. You will repel and attract, which is how you build market share.