Enrollment Management Minute: Improving Revenues

At Enrollment Resources, we’ve found schools often try to improve their revenues by doing the following three tactics, all of which are strategically counterproductive:

  1. Adding program offerings, even if they are marginal in terms of viability
  2. Hiring more recruiters
  3. Searching for more pools of traffic that can be potentially converted into something

Tiny tweaks can make a big difference

Most schools can improve revenues in the 20-30% range without incurring costs by identifying the intersection points within their enrollment management process and making minor process-improvement tweaks.

Reference Book: The Goal. Reference material: Enrollment Resources blog.