Facebook has announced that they are making two additional changes to how posts are prioritized on their News Feed. First, Facebook will be reducing advertisements that look like click-baiting, meaning those ads that encourage users to click to learn more. If those ads are clicked and users don’t stay on the article to read it or the link isn’t shared or commented on by those who have read it, the post will be placed lower in priority on News Feeds. Secondly, Facebook has proven that when you reference a web link in a post using the link format (which appears when you paste a link while drafting a post) you are more likely to get that post read. As a result, Facebook will be promoting these posts over url links listed in posts regardless of whether relevant pictures are provided or not.

To keep your ads in the mix on Facebook News Feeds and ensure your ads are being seen, provide the best usable content that you can. Your posts should be tailored to ensure your potential customers are clicking and reading your content. Secondly, always paste links into your posts, which then provides the link through the picture, so that you’re providing the information to your customers the way they want to read it. Putting time into top-quality content will always make your ads a better investment for you and your customers.