Get More Quality Leads with High-Intent Google Advertising
With Enrollment Resources’ Google Ads Management service, we have taken the risk out of advertising with tested and proven higher education campaigns guaranteed to increase leads, revenue and enrollment. Getting you in front of your prospects at the right time and with the right message with a high return marketing strategy to growing your school and future prosperity.
Google search marketing is a powerhouse of opportunity where most of your prospective students are actively seeking solutions to improve their life.
The Google ads platform has evolved into a complex and powerful tool that can become a valuable asset to your higher education marketing. With advances in artificial intelligence and machine learning algorithms, it’s important to keep ahead of the curve to remain competitive.
Why Hire Enrollment Resources As Your Digital Marketing Agency?
- We are obsessed with continuous ROI improvement in higher education – we track and test everything to help increase enrollment while reducing costs.
- 16 years of benchmarked higher education google ads data – your new campaigns come prebuilt with all the best practices from the start.
- Tested landing pages that engage and inspire prospects, leading to better contact rates and inquiries ready to act. Your admissions team will thank you.
- A dedicated partner in your success – no micromanagement required. Our results are best in class, complete with a guarantee. We care about your bottom line and increasing profitability.
- Exclusivity – own your geographic region on Google search. We won’t take a client who is in your geographic area without written consent. This allows us to share successes with clients and protect your ROI.
- Expert level account management – No need to filter communications through multi-level account managers. You’ll work directly with an expert who can give you immediate answers who can pivot quickly.
- Monthly admissions and marketing mastermind sessions with leaders in higher education. You’ll have access to a community of C-level and executive leadership who openly share their triumphs and challenges.
Technical expertise and higher education roots are key to our success. It is why we were selected to be part of the Google Premier Partner Program. As a Google Premier Partner, it’s your assurance that we have a high level skill set focused on growth and client revenue, BETA partnership for new innovations and our account performance that is best in class in the top 3% of other industry accounts.
Our Client’s Growth Strategy: Testing Market Driven Data to Enrollment
Our goal is to be the best in our industry and we look to partner with clients who have the same ambition and drive.
If you are looking to grow your enrollments using Google ads, have advertising budget to leverage data and testing methods, and a strong drive to be competitive, then we may be a good fit.
Other characteristics of our long standing clients:
- Smart, with a small in-house team and need support
- Value testing and innovation to remain competitive
- Seek to improve their conversion rates from lead to enrollment
- Want to get more out of current Google Ad efforts but do not want to spend more money
- Open to new ideas and actively seek them out
- Enjoy collaborating on marketing and admissions performance, tracking enrollment back to advertising
Overview of Services
Dedicated Google Experts: You will have access to a team of leading-edge professionals who are constantly hunting for ways to improve conversion performance within your campaign, lowering your costs and increasing your lead flow.
Google Ads: We’ll align the best strategy to your goals, setting up and managing ad campaigns in one or more of the following networks:
- Google Ads Search
- Google Ads Display
Landing Pages: To date, our landing page framework includes no less than 25 tested conversion-enhancing elements proven to increase inquiries for your school. We’ll develop high performing program landing pages focused on increasing your enrollment.
Reporting System: Call tracking and a lead capture database funnel through our real-time online reporting tool to track performance and is available 24/7.
Testing and Innovation Community: We actively test among all our clients and you will be part of this community. As innovations are uncovered, they will be implemented in your campaign.
Audited Telephone Calls: We utilize call tracking numbers on landing pages to measure and validate leads that contact you by phone. All calls are recorded and audited to ensure reporting accuracy.
No Long Term Contracts: With high client retention and satisfaction, we don’t feel the need to lock our clients into a long term contract. Our contracts are month-to-month and we keep clients because we do an excellent job in an ethical, compliant and transparent manner.