Major online media players like Google and Facebook have made significant changes to how Advertisers can now interface with them.
Revenue per user at Facebook has increased almost 400% in recent years. Google has eliminated most of the paid search opportunities on search results pages from ten to only four. The positioning of paid ads, combined with Google search results, places profile hogs all above the fold on most keyword submissions.
There are radical changes in internet media. There are Strengths, Weaknesses, Opportunities and Threats associated with these changes. Dive in and give us your opinions on this topic by clicking the buttons below each square of the matrix.