At Enrollment Resources, we’ve found schools often try to improve their revenues by doing the following three tactics, all of which are strategically counterproductive:
- Adding program offerings, even if they are marginal in terms of viability
- Hiring more recruiters
- Searching for more pools of traffic that can be potentially converted into something
Tiny tweaks can make a big difference
Most schools can improve revenues in the 20-30% range without incurring costs by identifying the intersection points within their enrollment management process and making minor process-improvement tweaks.
Reference Book: The Goal. Reference material: Enrollment Resources blog.