New research: How quality discussions with prospective students impacts enrollment rate…
First point of contact with a potential student is the murky area where marketing ends and the admissions process begins. A weak process during this stage in the enrollment process can reduce revenues by as much as 30%. At Enrollment Resources (ER), we know that small process improvements throughout the enrollment process can result in retaining that revenue.
In this recorded conference call, Gregg Meiklejohn from ER and Martin Lind from Velocify share new research about the dynamics between the length of calls with inquiries and appointment set rate. What is the ideal call length? The answer might surprise you. We will also explore what is the best call length during the morning, afternoon and evening and the days of the week.