Notes & PPT: The Art & Science of Testing

Feb 22, 2013 | Uncategorized

How can a single sentence can increase conversion and two other surprising test results

On December 18th, 2012 and again (due to overwhelming requests) on February 14th, 2013, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks conducted a Webinar presentation on the Art & Science of Testing.

Click here to download the slides from this Webinar

In this webinar, Shane and Gregg open up about testing marketing elements on your website, landing pages, PPC ads and more. Plus they share specifics findings of our own ER conducted tests, including:

  • How form placement can help or hurt conversion by up to 63%
  • How changing a headline improved conversion by 39%
  • The sentence that lifted conversion on one school’s site by 18%

Learn how to plan, implement, evaluate, and ultimately profit from focused testing of your marketing materials.

If you have questions on this topic, or other challenges you’re facing, and you would like to set up a time to chat with an ER Education Marketing Expert, please call Paul Bertorelli at 250-391-9494 or email [email protected] .

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