How to Identify Prospect Motivations to Improve Admissions & Marketing Performance

What are the stories that drive your prospects? How do you meet them where they are in order to offer optimal support?


Shane Sparks, Co-Founder and CEO of Enrollment Resources, recently presented research to help answer these questions. In an informative 30-minute Seminar, originally presented in December 2021, Shane shares research-driven insight on prospect motivation and “Social Styles” then offers simple approaches you can implement to better serve your prospects and ultimately increase enrollments. A link to the video and full transcript is now available for you to view at your convenience.


You’ll Learn:

  • How to Determine Prospect Motivation
  • The Social Science Behind “Social Styles”
  • Impacts of Prospect Communication Preferences
  • Benefits of a Personalized Admissions Approach
  • How Motivation Research Can Combat Rising Ad Cost

In a talk that’s both engaging and interactive, Shane clearly outlines how to determine prospect motivation and why it is your main marketing currency.

Access the Video & Transcript

Enter your name and email address to gain access to exclusive Enrollment Resources content, including a video link and full transcript of Shane’s insightful talk on prospect motivation.

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Identify Prospect Motivations to Improve Admissions & Marketing Performance*

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