How to Identify Prospect Motivations to Improve Admissions & Marketing Performance
What are the stories that drive your prospects? How do you meet them where they are in order to offer optimal support?
Shane Sparks, Co-Founder and CEO of Enrollment Resources, recently presented research to help answer these questions. In an informative 30-minute Seminar, originally presented in December 2021, Shane shares research-driven insight on prospect motivation and “Social Styles” then offers simple approaches you can implement to better serve your prospects and ultimately increase enrollments. A link to the video and full transcript is now available for you to view at your convenience.
How to Determine Prospect Motivation
The Social Science Behind “Social Styles”
Impacts of Prospect Communication Preferences
Benefits of a Personalized Admissions Approach
How Motivation Research Can Combat Rising Ad Cost
In a talk that’s both engaging and interactive, Shane clearly outlines how to determine prospect motivation and why it is your main marketing currency.
Access the Video & Transcript
Enter your name and email address to gain access to exclusive Enrollment Resources content, including a video link and full transcript of Shane’s insightful talk on prospect motivation.
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Identify Prospect Motivations to Improve Admissions & Marketing Performance*
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