The Hidden Motivations of Prospective Students

Get insight into prospective students' core motivations, personality style, and triggers that drive buying decisions. Compiled from over 250,000* prospective students in North America.

Learn how:

  • motivations and goals differ by program
  • social styles influence prospects perceived value
  • to use your prospects voice to help them overcome obstacles

Get access to 42 pages of in-depth research and how to apply in your marketing and admissions process. Delivered to your inbox for easy reference.

*Survey data collected between 2018 - 2022 from Virtual Adviser's lead generation tools used by a variety of career education schools across North America.

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