New Video in the Library: High School Marketing 101 with Lee Doubleday of Imagine America Foundation
We have a video and transcript available of our latest EDU marketing insights webinar to share with you. On March 17th 2022, as part of Enrollment Resources’ Partner Webinar Series, Lee Doubleday, Director of Operations at the Imagine America Foundation, gave an insightful look into why post-secondary schools need to maximize their marketing and recruitment efforts in the high school market.
He touched on the best practices to help get a campaign started, what it requires, and how having a scholarship program helps separate your school from others.
It was an amazing session, full of ideas and insights.
You’ll learn:
- Who the high school student is and how they’re influenced
- Why you should care about high school recruiting
- How to create a 5-step strategy for high school recruitment
Watch the video and read the summary here:
