As a Certified Google AdWords Partner, Enrollment Resources is committed to being in the forefront of marketing innovation and best practices, and it shows.
Our staff recently spent a day learning about coming innovations and new best practices in AdWords management. Our Google Account Manager, Kapil Melkote, traveled from Detroit to the Enrollment Resources offices to provide strategic insights, share the latest and greatest from Google, support us with next-level optimization and look for new areas of opportunity.
Kicking off the morning, Kapil presented an overview of our portfolio to the ER staff, noting that Enrollment Resources is “at a point where we can work on the latest trends coming up rather than focusing on basic nuts and bolts.” Before breaking off with our AdWords Analysts Tammy Miles and Ryan Emery, he showed us exactly where we can get in front of the upcoming AdWords developments as advertising continues its shift to mobile and online platforms.
Kapil spent the rest of the day with Tammy and Ryan, focused on the next level of optimizations that will continue to maximize potential and drive incremental growth for our clients.
Enrollment Resources was the first company in the for-profit education industry to be Google AdWords Certified and continues to be one of the top Google AdWords power users, and our team and portfolio have earned us a place at the table as a Google key client.
This time last year, Tammy and Ryan attended an exclusive international Peak Performance event for the world’s top 40 Google AdWords power users. They were the only honorees from an Education Marketing Company at this invitation-only roundtable.
At the Peak Performance event, power users and a handful of top Google experts shared insights into Paid Search best practices, including accelerating our performance marketing via audience, automation and analytics, and weighed-in on its future.
Dedicated Google account managers are assigned to Google’s key clients, and work closely with many of the world’s biggest advertisers and agencies. Our conversion experts and Google account manager work together to make sure that our clients’ accounts are as optimized as possible for the current state of AdWords, while also preparing their accounts to take advantage of all upcoming developments around the corner.