Overview of Services
Online marketing is an interconnected process. And the real leverage comes from using many tactics together to drive for a better result. We start with low-cost, high-return tactics and proceed from there to meet the lead goal we’ve promised. Our campaigns are integrated and measured tightly so we know where to put money and time to get the best ROI for our clients.
We all know how important top exposure on Google’s search engine is, and in today’s competitive landscape you can’t afford not to be there. Our teams bring the combined experience of over 15 years of pay-per-click management, utilizing their skills to produce highly converting campaigns for clients of any size.
Focused entirely on campaign ROI, we create and manage extremely targeted paid search campaigns to suit any budget, selecting and bidding on only those keywords and geographic regions most likely to bring students through the door.
Don’t let your paid search campaigns keep stretching your marketing budget to its limits…ask one of our certified Google Adwords specialists for a free evaluation today.
2015 marked the first year that global search traffic from mobile phones surpassed that of the traditional desktop computer. Our current data suggests that up to 65% of conversions are made from mobile phones – and growing every day.
Enrollment Resources develops highly targeted “mobile only” search and display campaigns to assure our clients of top placements and excellent ROI.
Our sleek, responsive website designs, and laser focused geo-targeting combine to create a mobile experience that’s crafted to provide the best user experience possible.
CRO (Conversion Rate Optimization)
This is one of the most powerful tactics in internet marketing, and widely under-used by the majority of schools. Here’s how it works:
You already get a bunch of visitors to your website every month, but only convert a very small percentage of them to an actual inquiry. (Usually less than 2%.) CRO is the discipline of testing campaign elements – headlines, calls to action, design elements, etc – to INCREASE the percentage of visitors that convert to an inquiry. Thus, increase leads without increasing traffic.
We have been at the leading edge of CRO for more than a decade. And have an ongoing testing process in place to find the next innovation.
SEO is the most over-hyped, and over-promised area of internet marketing. Sure, everyone wants to be at the top of search rankings, and there are about a zillion providers who will promise you the sky, then fail to deliver.
The reality is the SEO can be broken into two main efforts: Technical SEO and content creation (including social media). Social media/content creation is ALWAYS better handled by you. You are the expert in your business, you are on the ground every day, you can share the goings-on at the campus level, and share your successes in the classroom.
We focus on what we do best – technical SEO. That means your website is build for maximum visibility and efficiency with Google and other search engines. All the technical details (that give most people fits) are handled by skilled and knowledgeable technicians.
Many schools are stuck in a web development limbo, spending countless hours and dollars on website companies with only the “hope” that the great new website will improve enrollment, and not many facts to support it.
Our approach is different. Our development team has built a best-practice website framework that incorporates over 40 tested and proven conversion-enhancing elements. It’s built in WordPress, the world’s largest open-source content management system, so clients have complete control over it. This means clients get a proven website that is built with the single goal of converting as many visitors as possible into an inquiry.
Tracking & Reporting
Operating with complete and total transparency, we provide our clients with the advanced tracking and reporting necessary to make critical marketing decisions in real-time. Every click and every conversion can be tracked from its origin (be that a paid search ad, organic web lead or phone call) all the way to paid student enrollment.
It’s not a lead if our clients don’t “know” it’s a lead.
Social Media Advertising
Social media advertising is a cost-effective way to reach targeted prospects. We’ve pioneered a campaign that leverages our proprietary Virtual Admissions Adviser software’s “Career Readiness Quiz” that is generating leads at 1/5th the cost of Pay-per-click. Best of all, the Virtual Admissions system is included for our marketing clients as part of our service package.
Best of all, the Virtual Admissions system is included for our marketing clients as part of our service package.