— Our Business Model for Career Education Providers —
Our business model is simple by design: We charge a management fee starting at $5,000 per month depending on the number of programs you offer, your market size and your performance goal. We map out a realistic plan, then provide you a fully functioning internet marketing department to implement the results.
Unlike Ad Agencies, we do not mark-up media, we do not aggregate third party leads and most importantly, we ‘do not’ own any of your digital assets. You own and control everything. We are your marketing department.
Within the plan we establish a lead goal and then focus relentlessly on achieving that goal. Our fee is inclusive of ALL services needed to hit your goal including our industry-leading Virtual Adviser software.
Dedicated Marketing Team
You get access to a dedicated team of direct marketing specialists with subject expertise in higher education. Our team regularly participates in skills development training and is up to date on the trends/regulatory issues affecting the industry and the subtle needs of our clients. The team includes experts in Google Adwords/PPC Specialists, Copywriting, Graphic Design, Web Development, SEO, A/B Testing Management, Project Management, Market Research and Conversion Optimization.
Fee to Goal
We want to be held accountable for the work we do. We not only take over the management of existing tactics (which has value unto itself) we also work to an agreed upon lift in lead flow. We then tie our fee to the intended improvement and review the results each quarter, adjusting our fee if we have over-shot or under-shot our target for the next quarter.
We have a number of tactics at our disposal in reaching your goal. We usually implement by starting with high-converting, low-cost leads and then, if need be, work progressively to costlier or lower-converting tactics. We use up all of the tactics we need to use to reach our agreed upon lead goal.
Exclusive, Non-Competing Clients
When you hire us, we are agreeing in advance to an exclusive relationship within your geographic market.
The advantage of this model is twofold; we dispense advice that is strategic in nature. We also have a Testing Laboratory where we carry out marketing experiments every day. Our non-competing clients are essentially part of a broader “innovation community.” We can test campaign elements across multiple clients simultaneously to find innovations and improvements that apply to the whole.
You have access to a team of leading-edge professionals who are constantly hunting for ways to improve conversion performance within your campaign thus lowering your costs, and increasing your lead flow.
No Nasty Long Term Contracts
Our average client retention is 3.55 years and growing, however, our contracts are month-to-month, because there is nothing worse than riding out a contract with a vendor you don’t want anymore. We keep clients because we do an excellent job in an ethical and transparent manner.
The Enrollment Resources Guarantee
We are the only company in the Private Higher Ed sector that guarantees our work. Here’s the language in our agreements: “If you don’t feel you’ve received value for your money in a given month, you can adjust the bill to whatever you feel is fair, including zero.”
Is that enough accountability for you?