We are the “Online Marketing Department” for about 40 career education brands across North America
We work exclusivelywith non-competing, regional schools, using a tested and proven best-practice marketing campaign. Our goal is to “self-generate” 100% of their leads so clients break-free of dependency on 3rd party lead providers. (We’ve never “aggregated” a single lead in our history and we are very proud of that.) Best of all, clients own all their digital assets.
Our typical best-fit client is an owner or senior manager of a small to medium Career School System that does not have a fully staffed in-house marketing department. Frequently, you have an overworked and under-resourced marketing manager who would benefit from having access to external resources to help get things done. He or she may also want someone to help take a leadership role in campaign management.
Over the years we’ve found the following criteria for clients that are a good fit for working with us;
You are a For-Profit, Career Education provider
Decision makers are willing to make decisions and act quickly
You are not afraid of controlled failures – this is key for testing and innovation
You do not micro-manage, giving us room to test and try different tactics in achieving our lead goal for you
You are willing to plug into an existing best-practice campaign – website, landing page framework, approach to Adwords management, social media and blogging, etc.
You are results-driven, not activity driven
You make factual decisions, not emotionally-based decisions and look at the benefits being generated by the campaign on a broader horizon
You have an Adwords budget
How to Get Started
The first step is for us to complete an analysis of your current marketing performance. Our fees are based on our ability to add value, so we need to determine IF we can add value by establishing a benchmark.
We will complete a website conversion audit, a paid search audit and an SEO analysis. We will also look at how your competitors factor in to the market dynamics. After this analysis, we will come back with a best/worst case scenario on lead growth. The analysis will uncover one of three things; 1) We can’t add value because you are doing great; 2) There are market conditions outside your control that marketing can’t solve; or 3) We can help you improve marketing performance.
Assuming we agree there is a fit, you will be presented with an agreement. Regardless of whether you become a client or not, our goal is to objectively identify for you opportunities for improvement.
We look forward to learning more about you and objectively reviewing your current Internet Marketing performance.
To schedule a Marketing Performance Analysis, contact:
The entire team at Enrollment Resources has been great to work with. They are receptive and truly care for the school’s success. They continue to come out with innovative products like the Virtual Admissions Adviser and creative landing pages and marketing ideas. I highly recommend Enrollment Resources. You will wonder how you ever worked without them.
Lisa HelbigPresident, Institute of Therapeutic Massage
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3