We work exclusively with non-competing, regional schools, using a tested and proven best-practice marketing campaign. Our goal is to “self-generate” 100% of their leads so clients break-free of dependency on 3rd party lead providers. (We’ve never “aggregated” a single lead in our history and we are very proud of that.) Best of all, clients own all their digital assets.
Our typical best-fit client is an owner or senior manager of a small to medium Career School System that does not have a fully staffed in-house marketing department. Frequently, you have an overworked and under-resourced marketing manager who would benefit from having access to external resources to help get things done. He or she may also want someone to help take a leadership role in campaign management.
Over the years we’ve found the following criteria for clients that are a good fit for working with us;
The first step is for us to complete an analysis of your current marketing performance. Our fees are based on our ability to add value, so we need to determine IF we can add value by establishing a benchmark.
We will complete a website conversion audit, a paid search audit and an SEO analysis. We will also look at how your competitors factor in to the market dynamics. After this analysis, we will come back with a best/worst case scenario on lead growth. The analysis will uncover one of three things; 1) We can’t add value because you are doing great; 2) There are market conditions outside your control that marketing can’t solve; or 3) We can help you improve marketing performance.
Assuming we agree there is a fit, you will be presented with an agreement. Regardless of whether you become a client or not, our goal is to objectively identify for you opportunities for improvement.
We look forward to learning more about you and objectively reviewing your current Internet Marketing performance.
Sterling Simpson, Associate VP, Business Development
Sterling@EnrollmentResources.com
Tel: 250-391-9494
The entire team at Enrollment Resources has been great to work with. They are receptive and truly care for the school’s success. They continue to come out with innovative products like the Virtual Admissions Adviser and creative landing pages and marketing ideas. I highly recommend Enrollment Resources. You will wonder how you ever worked without them.
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.