We work exclusively with non-competing, regional schools, using a tested and proven best-practice marketing campaign. Our goal is to “self-generate” 100% of their leads so clients break-free of dependency on 3rd party lead providers. (We’ve never “aggregated” a single lead in our history and we are very proud of that.) Best of all, clients own all their marketing assets.
Our business model is pretty simple: We charge a management fee of between $4,000 – $10,000 per month depending on the number of programs you offer, your market size and your performance goal. We map out a realistic plan, then provide you a fully functioning internet marketing department to implement the results.
Unlike Ad Agencies, we do not mark-up media, we do not aggregate third party leads and most importantly, we ‘do not’ own any of your digital assets. You own and control everything. We are your marketing department.
Within the plan we establish a lead goal and then focus relentlessly on achieving that goal. Our fee is inclusive of ALL services needed to hit your goal including our industry-leading Virtual Admissions Adviser software.
You get access to a dedicated team of direct marketing specialists with subject expertise in higher education. Our team regularly participates in skills development training and is up to date on the trends/regulatory issues affecting the industry and the subtle needs of our clients. The team skill set is:
At Enrollment Resources, we want to be held accountable for the work we do. We not only take over the management of existing tactics (which has value unto itself) we also work to an agreed upon lift in lead flow. We then tie our fee to the intended improvement and review the results each quarter, adjusting our fee if we have over-shot or under-shot our target for the next quarter.
We have a number of tactics at our disposal in reaching your goal. We usually implement by starting with high-converting, low-cost leads and then, if need be, work progressively to costlier or lower-converting tactics. We use up all of the tactics we need to use to reach our agreed upon lead goal.
When you hire us, we are agreeing in advance to an exclusive relationship within your geographic market.
The advantage of this model is twofold; we dispense advice that is strategic in nature. We also have a Testing Laboratory where we carry out marketing experiments every day. Our non-competing clients are essentially part of a broader “innovation community.” We can test campaign elements across multiple clients simultaneously to find innovations and improvements that apply to the whole.
You have access to a team of leading-edge professionals who are constantly hunting for ways to improve conversion performance within your campaign thus lowering your costs, and increasing your lead flow.
Our average client retention is 3.55 years and growing, however, our contracts are month-to-month, because there is nothing worse than riding out a contract with a vendor you don’t want anymore. We keep clients because we do an excellent job in an ethical and transparent manner.
We are the only company in the Private Higher Ed sector that guarantees our work. Here’s the language in our agreements:
Is that enough accountability for you?
Not only do I feel that Enrollment Resources does a great job in testing and staying on the forefront of marketing innovation, I also enjoy working with their people. They’re good people coming from a good space, who stay on their game and are always trying to refine and get better at what they do.
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.