“Mistakes Schools Make with Social Media”
An audio recording and notes as presented from our Conference Presented on January 16th, 2013 by Gregg Meiklejohn & Shane Sparks of Enrollment Resources Inc.
In this concise talk, Shane and Gregg explore the social media landscape, common mistakes schools make and the best ways to utilize the technology.
In the past year we’ve seen schools attempt to harness social media sites such as Facebook, LinkedIn and Twitter as direct response lead generators… and we saw it fail.
Unlike Search Engine Optimization (SEO), PPC and other Search Advertising efforts, marketing through Social Media is Interruption Advertising. It’s also difficult to control. The amount of information readily available to prospective students has grown exponentially and we’ve seen a huge rise in the prominence of peer reviews. Individuals can use the collective “hive mind” of social media sites to get a quick snap shot of people’s perceptions and experiences with a business.
From a marketing perspective, Social Media is a mirror that reflects the relative strength or weakness of your offering.
For more information on this topic, listen to the 30-minute discussion using the player below.
If you have questions on this topic or other challenges you’re facing, and you would like to set up a time to chat with an ER Education Marketing Expert, please call Paul Bertorelli at 250-391-9494 or email [email protected].