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Leverage the essential social networks to increase website traffic and inquiries with ER SocialDeep
Have you taken a look lately at what passes for social media strategy? If you do, you’ll find that the typical corporate approach is “a mile wide and an inch deep”. With every new platform that becomes a media darling, marketers jump on board with no plan other than to be where their clients are.
It can be a waste of time and resources, resulting in very little lift for all your efforts. But it doesn’t have to be that way.
Virtual Adviser has a different approach: we help you tell the unique story of your community in a way that creates results with search engines and the public. Google wants to see rich, authoritative content in addition to technical SEO. You need your online presence to show the Expertise, Authority and Trustworthiness (E-A-T) that users love and Google rewards.
Social SEO – The Sweet Spot for Digital Marketing
SocialDeep is Virtual Adviser’s social management service that puts your web content at the center of your social media strategy. With SocialDeep, you’ll get a step-by-step plan that builds and distributes your content, and creates a virtual community that complements your municipality.
Using our in-house content experts, and working with residents and business owners from your town, Enrollment Resources will build your content inventory and get it performing for you in your blog and on the important social networks, including Google+, Facebook, LinkedIn and YouTube.
You get:
A Strategic Blueprint building on your current content marketing practices; that’s both blogging and social media
Blog set-up or clean-up, so you have an active content hub that improves your search engine results
Reviews & Reputation Management – We’ll work with you to add positive reviews to your various social media platforms, and monitor what is being said about your community to mitigate any negative comments
Tutorials on blogging and social media management tools, for when you want to do it yourself
Guidelines and workflows to boost your productivity and help you manage risk
Each month, we will provide:
Editing and publishing of content on your municipal website, including mentoring and management of bloggers
Two blog posts a month written by ER, to add to your content bank
Ongoing social media monitoring for reputation management, and to find opportunities to add to online conversations
Feedback on your social media activity
One-on-one coaching on content and social media topics
A progressreport on performance using clear benchmarks
With SocialDeep, you get an integrated strategy that builds the foundation for a great reputation, and better results in your lead flow and conversion.
Are You Ready To Go Deep?
We are confident that polishing and promoting your online presence with great content will build momentum for your community. And as a result, you will score points with Google’s new ranking algorithm, Rankbrain. That’s not all; we back our talk with a solid performance guarantee. If you aren’t happy, for any reason, with the service we provide, you can adjust the invoice to whatever you deem to be fair.
For more information on SocialDeep, and to explore whether Virtual Adviser is a good fit for your community, call 250-391-9494.
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
Student Marketing Channel Assessment
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
Book A Tour Form
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Apply Now Form
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
Website Inquiry Form
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
High School Recruitment Pathway
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Lead Recovery Pathway
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.
