Leverage the essential social networks to increase website traffic and inquiries with ER SocialDeep
Have you taken a look lately at what passes for social media strategy? If you do, you’ll find that the typical corporate approach is “a mile wide and an inch deep”. With every new platform that becomes a media darling, marketers jump on board with no plan other than to be where their clients are.
It can be a waste of time and resources, resulting in very little lift for all your efforts. But it doesn’t have to be that way.
Virtual Adviser has a different approach: we help you tell the unique story of your community in a way that creates results with search engines and the public. Google wants to see rich, authoritative content in addition to technical SEO. You need your online presence to show the Expertise, Authority and Trustworthiness (E-A-T) that users love and Google rewards.
Social SEO – The Sweet Spot for Digital Marketing
SocialDeep is Virtual Adviser’s social management service that puts your web content at the center of your social media strategy. With SocialDeep, you’ll get a step-by-step plan that builds and distributes your content, and creates a virtual community that complements your municipality.
Using our in-house content experts, and working with residents and business owners from your town, Enrollment Resources will build your content inventory and get it performing for you in your blog and on the important social networks, including Google+, Facebook, LinkedIn and YouTube.
- A Strategic Blueprint building on your current content marketing practices; that’s both blogging and social media
- Blog set-up or clean-up, so you have an active content hub that improves your search engine results
- Reviews & Reputation Management – We’ll work with you to add positive reviews to your various social media platforms, and monitor what is being said about your community to mitigate any negative comments
- Tutorials on blogging and social media management tools, for when you want to do it yourself
- Guidelines and workflows to boost your productivity and help you manage risk
Each month, we will provide:
- Editing and publishing of content on your municipal website, including mentoring and management of bloggers
- Two blog posts a month written by ER, to add to your content bank
- Ongoing social media monitoring for reputation management, and to find opportunities to add to online conversations
- Feedback on your social media activity
- One-on-one coaching on content and social media topics
- A progress report on performance using clear benchmarks
With SocialDeep, you get an integrated strategy that builds the foundation for a great reputation, and better results in your lead flow and conversion.
Are You Ready To Go Deep?
We are confident that polishing and promoting your online presence with great content will build momentum for your community. And as a result, you will score points with Google’s new ranking algorithm, Rankbrain. That’s not all; we back our talk with a solid performance guarantee. If you aren’t happy, for any reason, with the service we provide, you can adjust the invoice to whatever you deem to be fair.
For more information on SocialDeep, and to explore whether Virtual Adviser is a good fit for your community, call 250-391-9494.