People make all the difference. And we are so proud of ours.
Co-Founder & CEO
Gregg specializes in strategic marketing. He is an expert in branding businesses through online and traditional public relations tactics. Gregg developed the award-winning program Knowledge Communities, which has consistently given clients massive returns at pennies on the dollar (when compared to advertising). He is our company’s Scenario Planner, analyzing and calling industry trends before they emerge into public view. Gregg has over 20 years of marketing experience and frequently delivers workshops and teaching sessions via webinar and at conferences North America wide.
Co-Founder & COO
Shane specializes in measurable marketing programs. He is responsible for marketing services and co-creator of ER’s proprietary Enrollment Management Scorecard Process (EMScorecard™) — a business process that helps schools identify hundreds of thousands of dollars in marketing/admissions opportunity AND provides an actionable, realistic plan to recapture that money. Shane has helped clients generate literally millions of dollars in increased revenue. Shane is a former award-winning creative director who lost faith in the impractical and wide-spread waste of the advertising industry.
VP, Admissions Systems
Scott has over 30 years’ experience in Career Education Enrollment Management. Working successfully in several roles on the school and vendor side, Scott has managed lead generation campaigns, PR/branding campaigns, call centers, as well as both strategic and tactical admissions management. Enrollment Resources mission statement is to simply ‘pursue the truth’. Scott also holds the same core values.
Vice President, Enrollment Strategies
Lisa comes with a wealth of experience within the Higher Education Enrollment Management field, having spent 10 years working in instrumental leadership roles. Prior to that, Lisa developed her skills and expertise in Admissions and Admissions Management and a Director of Admissions. She has volunteered at the EDU association level, participating on a number of key committees, and is a sought-after workshop speaker throughout the U.S.
Associate VP, Business Development
Sterling graduated from the University of Victoria with Bachelor‘s in Commerce. He has worked as the Search Marketing Coordinator at AbeBooks.com (an Amazon company) which won the 2009 PPC summit award for Best Practices and Search Strategies. Sterling has worked with an online agency for accounts like Pamela Anderson, Woman’s Health & Nidecker Snowboards.
Director, Admissions Performance Institute
Tom has been involved in education Admissions and Marketing for the last 14 years and in sales, marketing and digital media for the last 25 years. He focuses on evaluating and improving tactics within the marketing and admissions processes for colleges, to help them quickly improve their conversion rates and increase enrollment.
Chief Technical Officer
Andrew has worked with everything from small start-ups to fully fledged web design studios. He has a unique approach to this field because he is self-taught, he is continuously staying up to date with industry practices in order to produce optimal results.
Tammy is an expert in SEM management and CRO (Conversion Rate Optimization). As one of our longest standing employees (8 years and counting), she’s seen the tremendous changes in the sector and been at the forefront of marketing innovation. She has a tremendous capacity for data analysis, combined with the marketing instincts need to generate high ROI campaigns.
Katie specializes in copywriting and website optimization. A member of the ER fulfillment team since 2006, Katie consistently achieves results for our clients by identifying ways to improve user experience, increase organic leads and give client’s optimum control over their lead generation process.
Suzy works to ensure our Conversion Leaders can provide top quality services to our clients and that our development team projects are prioritized effectively. She comes to ER with years of administrative, online and SEO experience. Suzy is a fantastic addition to our client focused team of professionals.
Ben has 7 years of experience working in education and IT. He has a life long passion for technology and learning. Ben is always looking for new solutions to improve conversions.
Catherine brings to Enrollment Resources over 20 years’ experience in marketing, and a master’s degree in Interdisciplinary Studies, where she combined Learning and Technology with Professional Communications. In her marketing role at ER, she loves creating partnerships with other thought leaders in the education field, and telling the stories of clients we’ve helped and people who work here.
With 16+ years of dedicated web development/designing experience, Alex brings his attention to detail and wealth of experience to the ER team.
Paul is our resident Welsh gentleman/client liaison. He helps bring projects and people together, ensuring a smooth, organized, and well-orchestrated experience.
Sales Support and Office AdministrationEnrollment Resources
Find it, fix it, make it happen. Jodie’s entrepreneurial experience began at the Greater Victoria Economic Development Commission where she worked her way up to Manager of the Business Information Centre and Assistant to the Commissioner. From there she has helped manage and organize people worldwide through her previous business Attaché Executive Services (Owner) and Score Brownie Points.
Senior Process Improvement Associate Consultant
Tash is an experienced EDU Marketing and Admissions professional. He has spent over 25 years predominantly in the Enrollment Management field, with quality school groups such as Westwood, Daymar and DeVry. He has held senior executive roles in admissions, marketing and lead generation; he has consistently increased revenues for his schools. ER is happy to have him on our team.