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Join us on August 10th for what we think will be the most useful and comprehensive Enrollment Management conference you’ve ever attended.
Save The Date!
It’s totally free — our Semi-Annual Conference is upon us. Save the date and enjoy some top notch content and masterminding.
Send your team to the breakout rooms that matter to them the most. Admissions, Lead Gen Marketing, and a new track we’re calling Spitballing, where we’ll talk about testing and paid search..
We intend to offer you more value than any other Enrollment Management conference you’ve experienced. You’ll take reams of notes. We want to send you back to your School with quality thought-starters you can put to work immediately, without the help of gurus or hotshot consultants.
There is a finite amount of space for participants, so share this link now with whom you feel should attend, then sign up right away. We will share the full agenda within a week so that you can organize your team’s “Insight Plan of Attack.”
Here’s a peek at some of the sessions planned for you:
Remember, forward this invitation to those within your School whom you think could benefit from smart conversations on how to build Enrollments in troubled times and beyond.
In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!
Subscribe to our free Training Library to stream this podcast.
Most schools lose a considerable number of new students each year because the pass-off between Marketing and Admissions is uneven at best.
On Thursday, July 30th, at 11 am PST / 2 pm EST, our panel will take a deep dive into what creates this problem and practical ways you can close the gap between Marketing and Admissions at your school.
Takeaways include:
Include any questions you have about this topic in your registration. We will ensure the panel spends time on your question!
Please forward this invitation to anyone you think could benefit from training focused on keeping marketing and admissions functioning during the crisis and beyond.
Our review of why your landing pages are letting you down was so popular earlier this month that we’re holding an encore this Tuesday, June 30. If you are curious about how you can increase the effectiveness of your school’s landing pages and website with simple best practices you can do yourself, join us at 11 am PST / 2 pm EST.
Takeaways include:
If you would like your landing pages or website reviewed LIVE using best practices, please reach out to your ER Rep, and we will make sure to address them on the call.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
For seventeen years, Enrollment Resources has been developing tools and strategies that help our clients increase student enrollment and revenue without spending more on marketing or hiring additional staff. Register today and join us and our guests, Jennifer Flood and John Assunto, on June 17th for insights into how you can stretch your school’s marketing and admissions dollars through this pandemic and beyond.
This week we’re launching our Client-Only Personal Marketing Huddle on Thursday, May 28, at 11 am PST / 2 pm EST.
In this new 30-minute huddle, I’m going to discuss the tactics Admissions Reps can use to create personally developed leads, or PDLs. PDLs can both get your team in front of prospective students and help you cultivate long-term referral sources for your school.
Like our popular Admissions Huddles, the Personal Marketing Huddle is a chance to have your questions answered and learn from others.
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information or reach out to your ER Rep.
Our Client-Only Admissions Huddles focus on how your school can keep Admissions functioning during the crisis, including:
If you are close to becoming even a small-purchase client, you can access this training series for free. Check your email for the login information, or reach out to your ER Rep.
#216-611 Brookside Road
Victoria, British Columbia
Canada V9C 0C3
Tel: 250-391-9494
Fax: 250-391-9455
Office Hours: Mon to Fri, 8:00 – 4:00 PST
An online lead generation and qualification tool that helps prospective customers understand their personal strengths, explore their motivations and match with your school. It is delivered through a simple and fun online questionnaire that guides prospects to request a meeting with your sales team. The comprehensive Career Training Readiness Report generated by the pathway gives your sales teams deep insights about your prospects. In addition to creating high-quality leads, sales staff gain valuable information on each prospect’s perceived strengths, support network, perception of key features of your business, and much more.
This is a survey delivered to your enrolled students to determine their marketing habits. Learn marketing demographic and psychographic information including their content delivery preferences and habits (TV, internet, radio, etc.) to aid your school in determining marketing direction and opportunities.
This is a key tool for capturing those highly interested website visitors who want more than just “Requesting Information”, they are ready for the next step… a virtual or in-person appointment. Use this tool to engage more appointments for your admissions team that will convert higher than your standard organic website leads.
Truth be told, this isn’t a true application, but is very useful for pulling out your highest intent website visitors (typically about 7% of inquiries). Use it to high-grade your top prospects and put these at the top of your contact list.
So much more than a typical “Request Info” form, our website form is a conversion powerhouse that has been tested and perfected with numerous clients. It features a number of subtle but important conversion magnets and “in-the-code” enhancements. Widely copied by competitors, they never capture the beauty and conversion-power of our original.
As young people near the end of high school they face an enormous amount of change and what to do after high school can become a looming question. This 2-part pathway starts with providing a lead gen interface for gathering leads from presentations, then helps high school students and parents to identify goals, articulate strengths and explore their options in a low-pressure survey. Utilizing a variety of question types including sliders, multiple choice and open-ended, the High School Recruitment Pathway allows students to feel empowered and gets parents involved.
Provides an entry point to re-engage old “stale” leads and a reason to reach out to those prospects who may have dropped off of the radar, but who are potentially still interested in going to school. Not only will you increase your ROI by re-engaging existing leads, you’ll also have the opportunity to potentially improve your admissions process by identifying possible barriers that may have held prospects back from initially enrolling.