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Stop advertising by accident with Scientific Advertising

A note from our Co-founder I’m sure you’ve been exposed to a number of Marketing books over the years. A couple of excellent books come to mind such as ‘Positioning: The Battle for Your Mind‘ by Trout and Ries and ‘Ogilvy on Advertising‘ by David Ogilvy, both great reads for anyone studying the art of […]

Will ACICS be disbanded?

ACICS is getting hassled, buckle up.

Thirteen US Attorney Generals are asking to disband ACICS. My prediction: human nature being what it is site visits will become more intense because regulators don’t need Attorney Generals hassling them.

Put in the extra effort right now to ensure that your education, financial aid and, in particular, career service processes are top flight, just in case your site visit regulator is extra-vigilant. Pay specific attention to career services outcomes as they relate to admissions.

Quick Tip: Text reminders increase meeting attendance

Texting increases meeting attendanceHow many times have you arranged a meeting only to have the other person arrive late, or not at all? Missed appointments are a frustrating waste of your time and money.

There is a simple way to improve your show rate for Admissions/Sales appointments: send a text reminder*. Try testing 1-2 hours prior to the meeting and see what your results are. In your testing, try for a 7-9% lift.

A Vendor offering corporate texting services is Textaim (no, I don’t own shares).

* make sure you get permission first

Tip for Admissions Reps!

Worried about losing your job? Consider reframing and moving to Career Services or develop a dual role. Not making placement numbers is what will hurt schools the most going forward. Career Services/Job Placement is a key role in keeping Schools afloat and thriving.

Consider positioning yourself in front of that trend.

[Podcast ] Seven Low Cost Tips To Increase Your Next Intake

Did you meet your January targets? How are you planning on meeting them?

Adding in those last few students to an intake can turn underwhelming intake numbers into full enrollment.

In this short, yet packed webinar, Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks shared seven simple process improvements you can implement immediately at little or no cost. Terry Zaleski of CNYSCS.com also said a few words explaining Why State Associations are Important to the Success of Your School.

Check out our Podcast #30 “Seven Low Cost Tips To Increase Your Next Intake” to learn helpful education marketing strategies. With 1 click you’ll have access to over 30 podcasts featuring industry insiders espousing their wisdom to you – for free!

Listen to the Podcast Now!

What I Learned About NOT Playing Professional Hockey

I was asked to give a process improvement talk at a conference. When I give these talks, I usually give the person doing the introducing a pre written introduction. I’d learned that a good intro sets up a great talk, engages participants, etc. This time I forgot to do my intro. As per standard conference protocol, this chap, whom I know casually, got up and said, “This is Gregg Meiklejohn, he’s Canadian and he used to play Pro Hockey. Ladies and Gentlemen, Gregg Meiklejohn!”

My mind is whirring; “What the heck did that guy just say?!?? I’ve never played a day of pro hockey in my life!” He’s smirking as he’s walking away. I have no choice but to roll with it. I try and jump into the fray to deliver a good process improvement talk, but the intro rattled my chains. I gave a self-admitted mediocre talk to tepid applause. The first question at the end was “How does pro hockey have anything to do with Admissions and Marketing in EDU?” And it got worse… After the talk a friend came up and said, “Dude, that was an underwhelming talk…by the way, where’d you play hockey?” Read more

[Podcast] Anatomy of a Rock Star Admissions Rep: How to Amp up Your Team

Career Education Review expanded their webinar topics and we were thrilled to participate in this valuable webinar on admissions and present alongside Velocify back on November 19th, 2015.

There are seven key skills and habits that top performing reps bring to work every single day. How can you efficiently transfer these attributes to underperforming reps — and have it stick?

Our panel cracked the admissions code and shared the seven high-performance attributes of top performing reps. Learn about constructive action items and at least three practical ways to transfer these attributers! Read more