Posts

Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

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Get Better Leads and Protect Your Brand

The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.

“Great, what changed?” I asked.

“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”

Something didn’t feel right. I got curious…

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Events

Webinar: The Hidden Motivations of Your Prospective Students

WEBINAR from Enrollment Resources: The Hidden Motivations of Your Prospective Students. Thursday, July 26th, 2018Your programs may be world-class, but without insight into your prospective students’ secret buying motivations, your Marketing Department is probably fumbling around in the dark.

In this webinar, Enrollment Resources co-founders Shane Sparks and Gregg Meiklejohn, along with Nilesh Patel, Co-Founder & CEO of LeadSquared, will reveal the hidden motivations of prospective students and how that insight can lead to more enrollments at your school!

This is new, never-been-seen research from Enrollment Resources, and we’re sharing it with you!

Register now to join us at 11am PST / 2pm EST on Thursday, July 26th!

Through the analysis of over 125,000 Prospective Student Surveys completed through our Virtual Adviser, we have an unparalleled understanding of the goals, frustrations, motivations and current life/work situations of prospective students. We’ve never revealed these insights to anyone until now.

Understanding the hidden motivations of your target audience is essential to your school’s marketing and enrollment success.

In this webinar, you’ll learn:

  • The number one motivating trigger driving your prospective students’ buying decisions
  • Actionable insights into the motivational triggers of your prospective students
  • Your prospective students’ dominant personality styles and how to communicate with each of them effectively
  • How to sharpen your marketing and advertising through a focus on the high-value messaging that resonates with your prospective students

Ensure that your marketing is meaningful to your prospective students and you’ll consistently achieve higher conversion rates! Click to register for the July 26th webinar!