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Webinar: The Simple Way You Can Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020

Join Enrollment Resources and LeadSquared for a fun and informative webinar exploring how your school can increase enrollment revenue by hundreds of thousands of dollars in 2020 through simple split tests.

Webinar: 'The Simple Way You Can Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020 Through Split Tests' on Wednesday, February 19th at 11am PST / 2pm EST

Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020

The school that masters split testing will generate more leads without buying more media, increasing their revenue, efficiency, and profitability.

In this webinar, you will learn…

  • What split testing and conversion rate optimization (CRO) are,
  • How split testing and CRO bring unmatched value to the enrollment management process,
  • What split testing could look like on your school’s website and landing pages through examples of actual client split tests — including their results,
  • How to immediately put split testing to work for school,
  • How insights learned through testing can become new best practices, and
  • How those best practices can be applied within a lead management system, such as LeadSquared’s predictive lead scoring and drip communications.

2020 is your year for higher conversions, more qualified leads and increased enrollment revenue.

In our experience, split testing is the only tactic that consistently increases school revenues while protecting operating budgets. Register for the February 19th webinar today and learn how to harness the extraordinary power of the simple split test for your school.

The Hidden Motivations Of Your Prospective Students

Enrollment Resources recently compiled data from over 125,000 prospective students who had completed a detailed online survey delving into their goals, frustrations, motivations and current life/work situations. We call this the “Career Training Readiness Quiz” (powered by our Virtual Adviser software). It is designed to do two things: Engage prospective students on the school’s website to help generate additional leads – typically a 30 percent bump in website generated lead flow – and help the prospective student understand if they are a fit for vocational education. Roughly 2.2 percent of unique visitors to a typical school’s website will engage with this survey.

The sample represented about 90 school systems across the U.S. and Canada with a wide variety of programs, including both male- and female-dominated programs.

Our analysis of the results has uncovered fascinating insights into career education prospective students, including where they are in their buying process, their dominant personality styles and how to communicate with them effectively, and the number one motivating trigger driving their buying decisions. Read more

Webinar: The Hidden Motivations of Your Prospective Students

WEBINAR from Enrollment Resources: The Hidden Motivations of Your Prospective Students. Thursday, July 26th, 2018Your programs may be world-class, but without insight into your prospective students’ secret buying motivations, your Marketing Department is probably fumbling around in the dark.

In this webinar, Enrollment Resources co-founders Shane Sparks and Gregg Meiklejohn, along with Nilesh Patel, Co-Founder & CEO of LeadSquared, will reveal the hidden motivations of prospective students and how that insight can lead to more enrollments at your school!

This is new, never-been-seen research from Enrollment Resources, and we’re sharing it with you!

Register now to join us at 11am PST / 2pm EST on Thursday, July 26th!

Through the analysis of over 125,000 Prospective Student Surveys completed through our Virtual Adviser, we have an unparalleled understanding of the goals, frustrations, motivations and current life/work situations of prospective students. We’ve never revealed these insights to anyone until now.

Understanding the hidden motivations of your target audience is essential to your school’s marketing and enrollment success.

In this webinar, you’ll learn:

  • The number one motivating trigger driving your prospective students’ buying decisions
  • Actionable insights into the motivational triggers of your prospective students
  • Your prospective students’ dominant personality styles and how to communicate with each of them effectively
  • How to sharpen your marketing and advertising through a focus on the high-value messaging that resonates with your prospective students

Ensure that your marketing is meaningful to your prospective students and you’ll consistently achieve higher conversion rates! Click to register for the July 26th webinar!

Beware the Pettiness of Marketing Agencies

The pettiness of marketing agencies

Photo by Kev Seto on Unsplash

One of my staff just spent the weekend rebuilding a new clients’ AdWords campaign that was “mysteriously” deleted without notice or cause.

What happened?

Read more

Get Better Leads and Protect Your Brand

The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.

“Great, what changed?” I asked.

“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”

Something didn’t feel right. I got curious…

Read more

Podcast

Podcast: The ROI Of Split Testing

Enrollment Management Round Table with Enrollment Resources

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! 

Read the transcript here. 

Subscribe to our free Training Library to stream this podcast.

Webinar: The Simple Way You Can Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020

Join Enrollment Resources and LeadSquared for a fun and informative webinar exploring how your school can increase enrollment revenue by hundreds of thousands of dollars in 2020 through simple split tests.

Webinar: 'The Simple Way You Can Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020 Through Split Tests' on Wednesday, February 19th at 11am PST / 2pm EST

Increase Your Conversion Rates, Qualified Leads And Enrollment Revenue In 2020

The school that masters split testing will generate more leads without buying more media, increasing their revenue, efficiency, and profitability.

In this webinar, you will learn…

  • What split testing and conversion rate optimization (CRO) are,
  • How split testing and CRO bring unmatched value to the enrollment management process,
  • What split testing could look like on your school’s website and landing pages through examples of actual client split tests — including their results,
  • How to immediately put split testing to work for school,
  • How insights learned through testing can become new best practices, and
  • How those best practices can be applied within a lead management system, such as LeadSquared’s predictive lead scoring and drip communications.

2020 is your year for higher conversions, more qualified leads and increased enrollment revenue.

In our experience, split testing is the only tactic that consistently increases school revenues while protecting operating budgets. Register for the February 19th webinar today and learn how to harness the extraordinary power of the simple split test for your school.

Webinar: The Hidden Motivations of Your Prospective Students

WEBINAR from Enrollment Resources: The Hidden Motivations of Your Prospective Students. Thursday, July 26th, 2018Your programs may be world-class, but without insight into your prospective students’ secret buying motivations, your Marketing Department is probably fumbling around in the dark.

In this webinar, Enrollment Resources co-founders Shane Sparks and Gregg Meiklejohn, along with Nilesh Patel, Co-Founder & CEO of LeadSquared, will reveal the hidden motivations of prospective students and how that insight can lead to more enrollments at your school!

This is new, never-been-seen research from Enrollment Resources, and we’re sharing it with you!

Register now to join us at 11am PST / 2pm EST on Thursday, July 26th!

Through the analysis of over 125,000 Prospective Student Surveys completed through our Virtual Adviser, we have an unparalleled understanding of the goals, frustrations, motivations and current life/work situations of prospective students. We’ve never revealed these insights to anyone until now.

Understanding the hidden motivations of your target audience is essential to your school’s marketing and enrollment success.

In this webinar, you’ll learn:

  • The number one motivating trigger driving your prospective students’ buying decisions
  • Actionable insights into the motivational triggers of your prospective students
  • Your prospective students’ dominant personality styles and how to communicate with each of them effectively
  • How to sharpen your marketing and advertising through a focus on the high-value messaging that resonates with your prospective students

Ensure that your marketing is meaningful to your prospective students and you’ll consistently achieve higher conversion rates! Click to register for the July 26th webinar!

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