Lead Conversion Tip: Humanize the first point of contact

When sending a confirmation text or email for a first meeting, the Rep can add a photo of him or her. Humanize the first point of contact. Contact rate could go way up. Worth testing.

Cheers, Gregg Meiklejohn

How to crank up revenues by optimizing incoming internet leads

The key success metric within the Enrollment Management process is Appointments per day per rep.

All activities around lead generation should be geared toward generating more interviews per Admissions Rep per day. Interviews and tours are where new students are created. If you can increase a reps interview rate from 2 to 3 interviews a day (that’s one extra interview per day per rep), and you can maintain your conversion rates, you stand to increase enrollment figures by 50%. Wow… Read more